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Björn Borg SS15 Limited Editions
Björn Borg SS15 Limited Editions
Limited edition show pieces from the Björn Borg SS15 catwalk show launched on
January 19: Five pieces per style
After the Björn Borg SS15
runway show last August, the bespoke show pieces were enjoying a handsome amount
of attention and desire from fashionistas and stylists all over the world. Due
to popular demand, five items of each style have been created by esteemed
craftsmen and women in Stockholm, Sweden.
“This mesh themed limited
edition holds superior standard. All mesh pieces are hand made in Sweden by
outstanding seamstresses. The knitwear is carefully produced by one of our most
trusted suppliers. With as few pieces as five per style, the bearer is
guaranteed something truly unique and it is my conviction that it will make the
owner feel quite special as well”, comments James Lee, Head Designer, Björn Borg
AB.
The rare pieces are made to
offer excellence in fit, quality and looks and were designed exclusively by the
Björn Borg Head Designer, James Lee. Each piece is numbered and comes with a
special limited edition card.
The Björn Borg SS15 Limited
Edition Show Pieces are available exclusively through bjornborg.com and sells
for € 45-170 as of January 19, 2015. The collection includes a mesh crop top,
mesh high waist brief, a body and a mesh soft bra for her, mesh shorts for him
and unisex white or black sleeves.
ABOUT BJÖRN BORG: The Group owns the
Björn Borg trademark and its core business is underwear. It also offers
sportswear and fragrances as well as footwear, bags and eyewear through
licensees. Björn Borg products are sold in around thirty markets, of which
Sweden and the Netherlands are the largest. The Björn Borg Group has operations
at every level from branding to consumer sales in its own Björn Borg stores. In
total, there are 38 Björn Borg stores, of which 17 are operated in the Group.
Total sales of Björn Borg products in 2013 amounted to around SEK 1.5 billion at
the consumer level. Group net sales amounted to SEK 499 million in 2013, with
159 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in
Stockholm since 2007.
Learn more about bras from our bra blog page.
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