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Sunday, February 23, 2014

Fast Fashion or Fast Food After the Runway

Moschino is pleased to announce the launch of a new capsule collection to be released on the evening of Thursday, February 20, 2014 after the debut of Jeremy Scott’s second collection as Moschino’s creative director. “Fast Fashion – Next Day After The Runway” will provide consumers with a set number of items which will be available for immediate purchase after being shown on the runway. These purchases will be both online at moschino.com and in the fashion house’s mono brand stores.  The collection will also be available at a select group of stores from around the world: Opening Ceremony (New York, Los Angeles and online), Browns (London), Colette (Paris), 10 Corso Como (Milan and Seoul), Hudson Bay (Toronto), and Luisaviaroma (Florence).

Inspired by the catch phrase “fast food, fast fashion,” the capsule collection favors reds and yellows. A new pop-look Moschino logo in these colors adorn both a smooth nappa leather shoulder bag and a quilted nappa leather shoulder bag, a belt, a sweatshirt, T-shirts, and a wool maxi-sweater.

Also “straight off the runway” is a T-shirt with the phrase “I Do Speak Moschino” and a tee-dress with a cartoon print of Mr. Funtastik, a light-hearted allusion to the images on the packaging of the snacks consumed by the fast-food generation.
Finally, the new cult accessories include a rucksack in leather and printed nylon and an iPhone cover called “French Fry Case,” designed to look like a real take-away box of French fries.


These new designs from Jeremy Scott favor the new pop culture generation and will resonate with them on a worldwide scale.

By the way, don't forget to check out our recent post about various celebrities at the Moschino Autumn/Winter runway fashion event.

Thank you for taking the time to read our fashion blog post about the Moschino fashion brand. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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