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Björn Borg Signs Olympian Koen Verweij
Björn Borg Signs Olympian Koen Verweij
Top ranked Dutch
ice skater Koen Verweij is known not only for his remarkable skills on steel
blades, but also for his signature golden locks and viking like good looks.
Verweij is now joining forces with another sportsman’s clothing brand, Björn
Borg – similarly known for exceptional sports achievements along with good
looks.
The Dutch ice skater
debuted in the Dutch junior team in 2008, and was in the Winter Olympics in
Sotchi in 2014 rewarded a silver medal at 1500 meters as well as a gold medal at
the team pursuit. Verweij also won gold in the prestigious World All-Round Speed
Skating Championships for men in 2014.
“I have always been
inspired by the challenger attitude of Björn Borg and it feels great to be an
official ambassador of the brand and its clothes”, says Koen
Verweij
The collaboration with
Björn Borg runs as of June 1st, 2014. Previously this year, Björn Borg signed
with Olympian freeskier Henrik Harlaut.
“We think Koen fits
Björn Borg perfectly with his colourful and bold personality. We will during the
year work with him to secure that our sportswear and underwear collections gets
tested both on and off the ice”, says Lina Söderqvist, Marketing
Director at Björn Borg.
You may also want to learn about the Thunderwear garments made by Björn Borg.
ABOUT BJÖRN BORG: The Group owns the
Björn Borg trademark and its core business is underwear. It also offers
sportswear and fragrances as well as footwear, luggage & bags and eyewear
through licensees. Björn Borg products are sold in around thirty markets, of
which Sweden and the Netherlands are the largest. The Björn Borg Group has
operations at every level from branding to consumer sales in its own Björn Borg
stores. In total, there are 38 Björn Borg stores, of which 17 are operated in
the Group. Total sales of Björn Borg products in 2013 amounted to around SEK 1.5
billion at the consumer level. Group net sales amounted to SEK 499 million in
2013, with 159 employees. The Björn Borg share has been listed on NASDAQ OMX
Nordic in Stockholm since 2007.
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