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Monday, July 28, 2014

AllSaints Multimedia Flagship Store in Las Vegas



AllSaints continues its North American expansion with the launch of its new Las Vegas flagship, located at The Forum Shops at Caesars. Covering over 12,000 sq ft, it is the second largest store in the brand’s global portfolio and is the latest in an increasing US footprint which currently stands at 130,000 sq ft across 36 points of sale.


Each AllSaints store is unique and AllSaints Caesars is no exception. Designed and constructed by the in-house team, the store will trade until midnight and boasts over 1400 sq ft of digital display screens to stream the creative content produced by AllSaints Studios. In addition, the store features an 8ft by 4ft sewing machine table originally constructed in 1906 to makes sails for ships and a traditional English red telephone box modified to house an interactive display allowing customers to shop online. The exterior facade reinforces the AllSaints values of craftmanship and digital innovation by featuring 346 sewing machines against a backdrop of over 1000 sq feet of LED displays.


AllSaints Caesars marks the 37th opening following the brand’s US launch in 2009. Collections are exclusively distributed through these stores and online at us.allsaints.com. The store is the brand’s second opening in Las Vegas, following The Shops At Cosmopolitan located on Las Vegas Blvd. The expansion is in response to a rapidly increasing customer demand that has seen the opening in the brand reach 114 stores in its 20th year. Further openings are scheduled for 2015 including AllSaints Seoul, South Korea, the brands first entry into the Asian market.

“Propelled by a strong focus on the brand values of creative disruption and digital innovation, AllSaints Caesars represents the latest addition to our global footprint. A digital experience is interwoven into every AllSaints store and AllSaints Caesars represents the boldest articulation of this approach.”


Founded in London in 1994, AllSaints creates design-led
clothing for men and women. The brand expresses attitude and individuality through a strong digital presence, deep-rooted links to music, and its film division, AllSaints Studios. AllSaints has 114 stores in 9 countries.


AllSaints Studios is a multi-faceted communications channel, creating exclusive film, music, art and performance content to be shared digitally with the brand’s global community. The channel launched with New Music City, a documentary about the burgeoning Nashville music scene, created exclusively with Kings of Leon. Other AllSaints Studios collaborators include One Republic, Cage The Elephant, Richard Hell, Gilles Peterson, Roots Manuva and José González.

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