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Saturday, July 12, 2014

Supawear Underwear for Men

Online men’s designer underwear store VOCLA.com has today launched Supawear as their latest brand addition. Supawear is an Australian underwear, swimwear and clothing brand, a sister brand of 2Eros. It is a relatively new brand, established in 2012 but has grown rapidly on the back of its superhero inspired designs.

Supawear Underwear
Supawear is a young, fresh and cool underwear brand, aiming to put the fun back into men’s underwear. The brand is designed by Creative Director Jason Hoeung who is also the Creative Director for the 2Eros Australian brand. The styles are bright and bold, hence the brand’s tag line which is ‘not for the ordinary’ and are very much aimed at the younger market.

The styles are available as trunks, long leg trunks, briefs and jocks in a cotton and elastane blended fabric.  They are also at the more affordable end of the designer underwear market with underwear priced at less than £20.

In 2012, Supawear launched their first underwear collections which were Supa-Man, Supa-Dupa and Supa-Sonic. The Supa-Man collection is a range of underwear with clean and simple lines and a Superhero badge to the front, in some Superhero inspired colours such as Kryptonite and Passion.
In 2013, Supawear launched the Supa-Fly and Supa-Supa collections. The Supa-Fly collection includes a range of delicious underwear in juicy colours such as sun, berries and lemonade. The widened waistband is metallic and includes a wing design. The Supa-Supa collection includes a range of lime green, navy and white underwear with a bold Supa-Supa blue and pink widened waistband.
Supawear will be launching a new collection for summer 2014 called Supa-Star, which will include some new striking designs in blue and orange.

Supawear also have swimwear, clothing and accessory ranges.

The launch of Supawear at VOCLA.com provides Supawear with a good presence in the UK men’s underwear market and an enhanced presence in the European market.

VOCLA.com is an online men’s designer underwear store, bringing together a range of niche brands from around the globe which you cannot easily find on your local high street.

You can also learn more about the Supawear underwear brand at their website.

Thank you for taking the time to read our men's underwear blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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