Online men’s designer underwear store
VOCLA.com has today launched Supawear as
their latest brand addition. Supawear is an Australian underwear, swimwear and
clothing brand, a sister brand of 2Eros. It is a relatively new brand,
established in 2012 but has grown rapidly on the back of its superhero inspired
designs.
Supawear is a young, fresh and cool
underwear brand, aiming to put the fun back into men’s underwear. The brand is
designed by Creative Director Jason Hoeung who is also the Creative Director
for the 2Eros Australian brand. The styles are bright and bold, hence the
brand’s tag line which is ‘not for the ordinary’ and are very much aimed at the
younger market.
The styles are available as trunks, long
leg trunks, briefs and jocks in a cotton and elastane blended fabric. They are also at the more affordable end of
the designer underwear market with underwear priced at less than £20.
In 2012, Supawear launched their first underwear
collections which were Supa-Man, Supa-Dupa and Supa-Sonic. The Supa-Man
collection is a range of underwear with clean and simple lines and a Superhero
badge to the front, in some Superhero inspired colours such as Kryptonite and
Passion.
In 2013, Supawear launched the Supa-Fly and
Supa-Supa collections. The Supa-Fly collection includes a range of delicious
underwear in juicy colours such as sun, berries and lemonade. The widened waistband
is metallic and includes a wing design. The Supa-Supa collection includes a
range of lime green, navy and white underwear with a bold Supa-Supa blue and
pink widened waistband.
Supawear will be launching a new collection
for summer 2014 called Supa-Star, which will include some new striking designs
in blue and orange.
Supawear also have swimwear, clothing and
accessory ranges.
The launch of Supawear at VOCLA.com
provides Supawear with a good presence in the UK men’s underwear market and an
enhanced presence in the European market.
VOCLA.com is an online men’s designer
underwear store, bringing together a range of niche brands from around the
globe which you cannot easily find on your local high street.
You can also learn more about the Supawear underwear brand at their website.
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