Specialty
chemicals business Archroma has launched a new range of fully traceable
biosynthetic sulphur dyes for cotton and cellulose-based fibers, derived from
natural waste products. A small chip on
dyed garments also allows consumers to trace the item’s supply chain.
This
dyestuffs company has a new name but a long history. They want to help clothing companies on their
way to eco-conscious fashion, with a range of products created from
agricultural waste. The company is
embracing the latest in communications technology to enable supply chain
transparency for consumers.
Archroma will put all the information
about individual batches of color on hang tags to be attached to each item of
clothing. Each hang tag incorporates a chip with all the appropriate
information, which can be accessed by prospective buyers in the shop using
their phone's NFC
technology.
NFC
is a relative of RFID,
which many retailers already use for tracking products. But NFC is more
sophisticated and more consumer friendly. Archroma is hoping that it will
provide shoppers with a more "involved" buying experience. NFC Technology Near-field (or nearfield)
communication (NFC) is a form of short-range wireless communication where the
antenna used is much smaller than the wavelength of the carrier signal (thus
preventing a standing wave from developing within the antenna). NFC technology enables simple and safe
two-way interactions between electronic devices, allowing consumers to perform
contactless transactions, access digital content, and connect electronic
devices with a single touch. Learn more
at http://nfc-forum.org/what-is-nfc/about-the-technology/
The
chip can contain information such as the mill that dyed the fabric and where
the garment was laundered, as well as the source of bio-based raw material.
Traceable from nature to fashion:
EARTHCOLORS is Archroma’s patented new method of creating
warm ternary shades from nature.
These high performance dyes are synthesized from leaves and
the non-edible shells of nuts. Thanks to smart NFC technology, EARTHCOLORS dyes
are fully traceable – from natural waste material to store.
Currently exclusive to brand owners only.
Warm ternary shades from nature
High-performance colors synthesized from the non-edible shells of nuts and leaves
Transformed natural waste-based colorants*
Traceability
with NFC technology
*
Range of dyes is transformed using up to 100% of raw materials from natural
waste
Learn more about dyeing products
& services here on the Apparel Search clothing industry guide.
Thank you for taking the time to read our textile industry blog post. We hope that you have found this news to be informative.
For those of you that wish to learn more about the garment industry you are welcome to check our apparel industry blog page for additional news on the subject.
If you have comments or questions, please add your thoughts in the discussion area below.