CRC,
a New York-based public relations agency specializing in fashion, accessories
and beauty, has been named the agency of record for Breil, an Italian
timepieces brand circa 1939. CRC will focus on the brand's consumer
public relations strategy as Breil grows its presence and brand awareness in
the United States.
“We’re
thrilled to be named agency of record for Breil as the brand leverages its
impressive reputation in Italy to gain more exposure in the United States,”
said Cindy Riccio, President and Founder of CRC. “Breil makes edgy,
sophisticated and luxurious watches unlike anything in the American market.”
Breil
was founded in 1939 and since its very beginning has laid the foundations for
its elegant, innovative watch designs. Breil represents a cutting-edge brand
that can anticipate trends and set new style rules. The launch of each new
product on the market comes from meticulous designing, technical excellence and
aesthetic awareness, contributing to the production of seductive, cutting-edge
collections that enhance the essence of materials through original and unique
lines.
“We’re
excited to partner with CRC, as we increase our marketing and communications in
the US. Cindy’s longstanding relationships with the fashion and accessories
press will enhance the attention Breil is currently receiving with key
influencers,” said Claire Powell, the Executive Vice President of Marketing at
Geneva Watch Group. “We believe the partnership will add great value as Breil
increases its brand profile in the United States.”
Each of Breil’s timepieces pays tribute to
their Italian heritage and epitomizes bold Italian sensuality, with all models
artfully “designed in Italy.” After achieving immense popularity in the Italian
marketplace, Breil now seeks to raise awareness of their innovative,
trend-setting watches in the United States consumer.
About CRC:
CRC is an independently owned full service marketing communications agency that creates
innovative campaigns to help its clients achieve their annual business goals by
fueling conversations between them, their most important publics and key
influencers. CRC provides PR services to a variety of apparel, accessories, food/beverage, home care and beauty
brands. The agency is comprised
of innovative and passionate PR specialists to create, connect
and communicate brand campaigns tailor-made to meet and exceed
expectations. For more information about CRC, visit www.cricciocomm.com.
