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Tuesday, December 9, 2014

Breil Italian Timepieces Grows USA Presence

CRC, a New York-based public relations agency specializing in fashion, accessories and beauty, has been named the agency of record for Breil, an Italian timepieces brand circa 1939.  CRC will focus on the brand's consumer public relations strategy as Breil grows its presence and brand awareness in the United States.
Breil Watches

“We’re thrilled to be named agency of record for Breil as the brand leverages its impressive reputation in Italy to gain more exposure in the United States,” said Cindy Riccio, President and Founder of CRC. “Breil makes edgy, sophisticated and luxurious watches unlike anything in the American market.”

Breil was founded in 1939 and since its very beginning has laid the foundations for its elegant, innovative watch designs. Breil represents a cutting-edge brand that can anticipate trends and set new style rules. The launch of each new product on the market comes from meticulous designing, technical excellence and aesthetic awareness, contributing to the production of seductive, cutting-edge collections that enhance the essence of materials through original and unique lines.
Breil Men's Watches
“We’re excited to partner with CRC, as we increase our marketing and communications in the US. Cindy’s longstanding relationships with the fashion and accessories press will enhance the attention Breil is currently receiving with key influencers,” said Claire Powell, the Executive Vice President of Marketing at Geneva Watch Group. “We believe the partnership will add great value as Breil increases its brand profile in the United States.”

Each of Breil’s timepieces pays tribute to their Italian heritage and epitomizes bold Italian sensuality, with all models artfully “designed in Italy.” After achieving immense popularity in the Italian marketplace, Breil now seeks to raise awareness of their innovative, trend-setting watches in the United States consumer.

For more information, please visit www.breilusa.com.
About CRC:

CRC is an independently owned full service marketing communications agency that creates innovative campaigns to help its clients achieve their annual business goals by fueling conversations between them, their most important publics and key influencers.  CRC provides PR services to a variety of apparel, accessories, food/beverage, home care and beauty brands.  The agency is comprised of innovative and passionate PR specialists to create, connect and communicate brand campaigns tailor-made to meet and exceed expectations.  For more information about CRC, visit www.cricciocomm.com.

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