Rolex Watches vs Patek Philippe Watches

Rolex vs Patek Philippe: A Tale of Timeless Elegance and Precision

In the realm of luxury watches, Rolex and Patek Philippe stand as titans, revered for their heritage, craftsmanship, and precision. These horological giants have captured the hearts of watch enthusiasts across the globe. In this article, we delve into a comparative exploration of Rolex and Patek Philippe, delving into their histories, brand loyalty, quality, and offering tips to aid consumers in making an informed watch purchase decision.

Histories of Excellence

Rolex: The Pioneer of Innovation

• Founded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex has been at the forefront of horological innovation. The brand introduced several industry-firsts, such as the waterproof Oyster case in 1926 and the perpetual self-winding rotor in 1931. Over the years, Rolex has maintained its position as an innovator, crafting durable, reliable, and stylish timepieces that cater to various lifestyles and professions.

Patek Philippe: The Epitome of Timeless Elegance

• Established in 1839 by Antoine Norbert de Patek and François Czapek, Patek Philippe boasts a legacy of creating timeless, elegant watches. Known for their craftsmanship and complications, Patek Philippe watches have graced the wrists of royalties, celebrities, and notable figures throughout history. The brand is synonymous with high-end complications, from perpetual calendars to minute repeaters, showcasing an unparalleled dedication to horological excellence.

Vintage Watches vs. Antique Watches

Vintage Watches vs. Antique Watches: Unraveling Time’s Tapestry

Watches, beyond their fundamental function of telling time, are intricate works of art and engineering. They embody the craftsmanship, innovation, and aesthetic preferences of their eras. For horology enthusiasts and collectors, two distinct categories, antique watches and vintage watches, hold a special allure. While both offer a captivating journey through time, a debate has arisen regarding which category holds more significance for collectors. Let’s delve into the debate and explore the merits of both antique and vintage watches.

Antique Watches: The Chronological Treasures

Antique watches, by definition, are timepieces that are over a century old, having witnessed the passage of time for a hundred years or more. These horological artifacts carry the essence of a bygone era, reflecting the craftsmanship and design philosophies prevalent during their production. Antique watches transport collectors to a time when watchmaking was a meticulous, handcrafted endeavor. The allure of antique watches lies in their historical and cultural significance, offering a tangible connection to the past. Each antique watch is a window into a world long gone, showcasing the evolution of horology from its infancy to modern watchmaking.

Patek Philippe Calatrava Weekly Calendar

Since the 1600s, Geneva has been a center of excellence for rare handcrafts, and throughout its own history, Patek Philippe has flown the flag for the artisans and their incredible work.  This luxury watch brand creates some of the best watches in the world.  In addition to classics, they are inventive and bring the world "new" and exciting watch design developments.

Patek Philippe introduces a new complication to its calendar watches: the weekly calendar, a semi-integrated mechanism displaying the current week number, in addition to the day and date. A particularly useful feature for the modern businessman.

Carl Edmond New Watch Collection

The Swedish watch company Carl Edmond, with owners as Hollywood actor Joel Kinnaman and ice hockey legend Peter Forsberg, will launch updated models this fall.

Passo Watch Collection

The Passo Watch is a timepiece that combines Italy's trendsetting design with Switzerland's renowned watch craftsmanship that will last generations. 

Irreplaceable BC Watches

BC Watches has proudly announced that they are offering an astounding 60%+10% discount plus 1 extra Italian genuine leather straps with the butterfly clasp to its customers via Kickstarter. The Barcelona based Spanish watch company will launch a crowdfunding campaign via Kickstarter next Wednesday 1st and backers of that campaign will be able to reserve their watches on these special discounted rates. Founded by Bruno Caldarelli, a seasoned Italian watch and jewelry dealer who from many years resides in Spain, the company has made a name for itself in the industry with the finest range of luxury watches inspired by the racing world of Formula 1.

Apollo Watch Inspired by Space

Inspired by space, the Apollo watch was designed with planets of the solar system in mind. Engineered to directly align with the principles of sustainable development and social responsibility, the construction itself is inspired by the trajectories of the planets around the sun.

The Apollo watch is set to launch on Kickstarter next week with a $25,000 funding goal.

adidas miCoach Fitness Watches & Trackers

Fitness watches come if various varieties.  Fitbit has become very popular, but that brand is not the only choice.  If you are in the market for a fitness device for your wrist, you may want to also learn about the devices below.  Obviously, fitness apparel is the best way to look great, but fitness accessories such as watches and trackers are also helpful.

Micoach SMART RUN Watch

Slip it on and step it up.  The miCoach SMART RUN watch delivers an advanced, intuitive blend of coaching and performance data designed to help serious runners maximize training every time you lace up your shoes.  Clean and simple, it delivers a strapless continuous heart rate, GPS, Bluetooth 4.0, wireless music player, WLAN and a color touch screen.

Real-time cardio coaching with miCoach training plans created by elite coaches; Animated strength and flexibility training; Customizable training data screens; Workout review; Watch and timer function; 4GB memory for music and data

Coaching with music: up to 4 hours battery life; Marathon mode without music: up to 8 hours battery life (usage times vary depending on user settings and usage environments)

Fully integrated strap-free heart-rate sensor; GPS-based speed, distance, stride rate and route; Single-button user interaction

Display: 1.45" full color transflective TFT LCD, 184px x 184px touch screen; Battery: 410mAh lithium ion, charging time max 4 hrs

Invisible sync to miCoach.com for automatic updates; miCoach SMART RUN requires Internet access over wifi

Materials: Soft touch silicone strap, stainless steel bezel, buckle and detailing, magnesium backplate; Weight: 2.8 ounces

Learn more about the miCoach Smart Run Watch. 

Video: https://youtu.be/goALXKi_IY0

miCoach Fit Smart Watch

All-day activity: Set goals and track steps, calories and distance; Measure and check your heart rate from your wrist

Meet your new fitness companion. With the miCoach® Fit Smart watch, you’ll never miss a beat, or a step. You can track your activity all day, and when you’re ready to work up a sweat, fire up the built-in heart-rate monitor to get in the zone. Fit Smart technology continuously measures the heart rate from the wrist, with no chest strap required. The watch provides simple-to-understand visual guidance for workout intensity and calorie burn to keep you on track, motivated and training more effectively. Features a built-in accelerometer to track speed, pace, distance and stride rate for walking, jogging and running. Sync your data using Bluetooth® Smart on your smartphone.  The adidas miCoach® Train and Run app lets you see your progress and enjoy access to hundreds of training plans created by the elite coaches at EXOS.

Record workout time, heart rate, calories, pace, distance and stride rate; Add GPS tracking using your smartphone

Train smart with guidance and personalized training plans to help you work out at the right intensity

Simple synchronization with miCoach® Train and Run app for iOS, Android and Windows 10 using Bluetooth® 4.0 (Bluetooth® Smart), 2.4GHz

Data memory: Up to 10 hours of workout data; Battery: 200 mAh lithium ion, 3-hour charging time

Soft-touch silicone strap; Dimensions: 1.5" x .5" x 8"

Note: In order to activate, use and update this product, a PC or Mac, an Internet connection via WiFi and a miCoach user account are required.  In addition, the acceptance of the Legal & Privacy Terms and Warranty Information is required.

Learn more about adidas miCoach accessories.

If you would like to learn about other smart watches and fitness trackers you may want to also review product from other companies.  Below may offer you some guidance for learn more about fitness trackers:

Fitbit Blaze A fitness watch that’s as stylish as it is smart.

Fitbit Charge HR - The power of heart rate on your wrist.

Garmin Vivosmart HR - Walk. Run. Bike. Swim. Golf. Climb. Skip. Jump. Go.
Meet the wearables that help you move a little more each day. Learn about the new vívofit® 3 Activity Tracker with Automatic Activity Detection. Whether you’re walking around the office or going for a jog, vívofit 3 can automatically detect your activity using Garmin Move IQ™ and display it on Garmin Connect™. Wear it comfortably 24/7 to monitor sleep and count steps. Even get reminded to move after an hour of inactivity, with the red move bar. It’s water resistant, has a 1-year battery life and can be dressed up with the interchangeable Style Collection bands, to suit every moment of your active lifestyle. If you want at a lower cost, maybe look at the Garmin Vivofit 2.

Garmin Forerunner 225

Jawbone UP2 - A dashboard of your activities isn't enough. That's why we created Smart Coach. Our exclusive intelligence engine that turns raw data into your personal fitness advisor. No pain. All gain.  They also have a Jawbone UP3 and Jawbone UP4.

Misfit Shine 2 - Thinner, stronger, and smarter, Misfit Shine 2 is our most advanced wearable. Shine 2 seamlessly tracks activity and sleep and delivers sophisticated information effortlessly and vibrantly with multicolor LEDs and a vibration motor. See your progress in a halo of rainbow-colored lights, or let Misfit Move encourage you to get active with a vibrational nudge and unique light animation. Get text and call notifications on your Shine 2 or connect Shine 2 with Misfit Link to control your world—play music, take a selfie, or interact with variety of internet services and smart home devices.

Under Armour Band - Your UA Band measures sleep, resting heart rate, steps, and even workout intensity when worn with UA Heart Rate.  Wear it all the time. Water-resistant fitness tracker so you can wear it all the time.

Microsoft Band 2 - For people who want to live healthier and achieve more there is Microsoft Band. Reach your health and fitness goals by tracking your heart rate, exercise, calorie burn, and sleep quality, and be productive with email, text, and calendar alerts on your wrist.

Moov Now (also for swimming) - MOOV NOW™ is ready to work out whenever you are.  Advanced fitness wearable for boxing, running, cycling, and swimming.

Garmin Vivoactive - Ultra-thin GPS smartwatch with a sunlight-readable, high-resolution color touchscreen.

Mondaine Helvetica No.1 Smart

Samsung Gear Fit - The Gear Fit was designed to wear not only while you’re working out, but for whatever situation you’re in, day or night. Its curved display contours comfortably to your wrist, while interchangeable bands provide you with multiple color options.

Apple Watch - Instantly receive and respond to your favorite notifications. Get the motivation you need to stay active and healthy. Express your personal style in a whole new way. From the way it works to the way it looks, Apple Watch isn’t just something you wear. It’s an essential part of who you are.

Polar A360 - This waterproof fitness tracker is the first to have both a wrist-based heart rate monitor and Polar personalized training guidance, as well 24/7 activity tracking. It even has smartwatch features like smart notifications and a color touchscreen.

Learn more about fitness trackers & smart watches here on Apparel Search.

You may want to read the best fitness trackers 2016 article and the best smart watch roundup from wearable.com as well.  Also, be sure to read the CNET Best Fitness Tracker review.  PC Magazine also has a best fitness tracker article to research.

Honestly, there are almost too many choices.  It is hard to pick a favorite.  Do you have a favorite fitness watch?  Share your reviews, comments, and suggestions in the discussion area below.  By the way, what is the difference between a fitness watch and a fitness tracker?  I guess one tells time and one does not.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Mother’s Day and Graduation Season Fast-approaching

Spring is in the air (finally!), which means Mother’s Day and Graduation season are fast-approaching. It's time to think about gift ideas.

Watches For Graduates

CHARRIOL is launching their first-ever “Watch Me Graduate” program – a partnership with Graduate Women International, the nonprofit organization whose goal is to empower women and girls through lifelong education. As part of the partnership, a percentage of all proceeds from the sale of CHARRIOL’s St. Tropez 35 Collection will be donated to the charity.  What better way to celebrate one of the most pivotal times in a young woman’s life than with a watch to represent the transition from college to the world before her. 

Jewelry for Mother

Mother’s Day and CHARRIOL’s new ‘FABULOUS’ collection is hitting stores to make any mom feel just that …. FABULOUS! Choose from earrings, bangles, pretty pendant or collier necklace accented with rubies, rainbow moonstone and citrine, as well as cable designs in steel, yellow gold or orange PVD. 

Coralie Charriol-Paul, NY-based Creative Director for CHARRIOL.

Taste Refined by Marble with Analog Watches

As the favorite medium for Greek and Roman sculptors and architects, marble has become a cultural symbol of tradition and refined taste. Analog’s Mason Watch was designed to be distinctive and minimal in form. 

This gender-neutral piece is meant to call to mind those experiences when we are close to nature, and to serve as a symbol of our connection to the environment in which we live. People have appreciated the remarkable properties of marble in art and architecture for centuries. We thought it was fitting to use it for our Mason Watch, which is in essence a sculpture for the wrist.

To showcase the beauty of the all-natural material, we've kept branding to an absolute minimum. The delicate hands move effortlessly along an unmarked face, revealing the unique marble texture of each and every piece.

Genuine solid white Italian marble

• Silver stainless steel finishing
• Swiss made quartz movement
• Tan or black top-grain leather strap made by hand in U.S.A. 
• 40 month battery life
• Strap: 20mm Case: 41-45mm (point to point)
• Weight: 2oz or 56g

As timeless and solid as marble itself, the Mason Watch is an elegant accent piece for those who value a piece that is both grounded in the natural world and a bold departure from the norm.

Learn about the Analog Watch Co. and their marble watches.  By the way, they work with materials other than marble.  Wait until you see their fabulous wood watches.

Their wood and stone watches are solidly built but are naturally 80% biodegradable. They use wood from off-cut lumber, genuine leather for the straps, and recyclable packaging.

Pulsar Signs NASCAR driver Joey Logano

Pulsar, a division of Seiko Watch Corporation, is proud to announce the partnership of NASCAR driver, Joey Logano – as the first "Life. In Real Time." brand ambassador.

"In support of our Solar collection, we are pleased to welcome Joey Logano to the Pulsar family as a brand ambassador," says Susumu Kawanishi, President and CEO of Seiko Corporation of America.  "Mr. Logano shows a fresh and commendable passion for strength and determination to perform at an elite level that embodies the Pulsar outlook.  We look forward to supporting him through his continued success."

An eight-year NASCAR veteran, the 25-year-old from Middletown, Conn. has proven to be an elite racer and the future of the sport.  In racing where seconds determine a win or a loss, Logano has placed his name on a short list of drivers to win in each of NASCAR's top-three national touring series.  Throughout the course of his career, Logano has produced 14 NASCAR Sprint Cup Series (NSCS) wins and 25 NASCAR Xfinity Series (NXS) victories.  Logano has also earned distinctions as the youngest NSCS race winner, pole winner and Rookie of the Year.

In 2015 Logano won his first Daytona 500 while also earning career-bests in wins (6), poles (6), top-fives (22), top-10s (28) and laps led (1431).  Logano has more NSCS wins (11) than any other driver over the past two seasons.

Logano's 2015 on track success was not just limited to the NSCS, he also secured four NXS wins: Phoenix, Talladega, Watkins Glen and Bristol, where he became the first driver to lead all 300 laps – the most laps ever led in a single NXS race.

"Pulsar's modern and active styles make transitioning from the track to everyday life seamless which keeps me on time in today's fast paced world," said Logano.  "The new high-performance solar collection encompasses a very sleek and sporty look which is virtually maintenance free.  I am honored to become the face of the Pulsar team.  It's all about Life. In Real Time."

About Pulsar:

Pulsar is a division of Seiko Watch Corporation, headquartered in Tokyo, Japan.  The United States division of Pulsar is managed by Seiko Corporation of America, based in Mahwah, New Jersey.  Since bursting on the world watch market with the first ever LED watch in 1972, PULSAR has been synonymous with innovative and relevant design.  Pulsar is a smart choice for those who appreciate real style and quality.  It’s modern and easy to wear, backed by Seiko and invigorated with stylish collections released several times a year.

About Joey Logano Racing:

Joey Logano Racing is the management company of NASCAR driver and 2015 Daytona 500 Champion, Joey Logano.  Joey Logano Racing headquarters also houses the Joey Logano Foundation, which helps those in need of a second chance.  To learn more about Joey Logano, his foundation or inquire about business opportunities, please visit:  www.joeylogano.com.

Learn more about watches in our watch guide here on Apparel Search.

Thank you for taking the time to read our fashion accessory blog post. We hope that you have found this watch news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Clint Eastwood and Cool Watches for a Good Cause

Trendy at any age.

Clint Eastwood Presented Navy SEAL Foundation Patriot Award at the Navy SEAL Foundation: 2015 Los Angeles Evening of Tribute

Raising $3.8 Million for the Navy SEAL Foundation

Toby Keith and Clint Eastwood at the Navy SEAL Foundation: 2015 Los Angeles Evening of Tribute last night in Los Angeles.

Check out these amazing watches that had been on display at the event.

Scene from the Navy Seal Foundation 2015 Evening of Tribute on November 15, 2015 in Beverly Hills, CA. (Vince Bucci Photography).

Learn more about Graham watches for the Navy Seal Foundation and their other accessory designs.

Check out other charitable log posts.

Women's Versace Watches Fall/Winter 2015

If I were only permitted to by only one item this month, it would most likely be a Versace watch for Fall/Winter 2015.  The difficult question would be, "which one".

View Versace Watches for Women at the Versace website.

Do you have a favorite?

KHAI Versace Watch

 KHAI

 Swiss quartz movement Ronda 762.3 – 2 hands

 38 mm 

 IP Rose Gold case with Medusa embossed on the crown

 Top ring with 66 white diamonds (0.297 ct.)

 IP rose gold dial with golden Medusa head and diamond cut pattern

 Inner ring with Greca and 8 genuine blazing red topaz (0.041 ct.) set on indexes

 Violet shiny calf strap with alligator pattern

 WR: 3 ATM 

http://www.versace.com/

CHARRIOL Global Jewelry Collection

CHARRIOL, the global prestige brand of luxury timepieces, fine jewelry and accessories, is bringing its global jewelry collection to the U.S. for the first time ever. Featuring CHARRIOL’s iconic and unique twisted cable designs, the collection, which is designed by the company’s New York-based Creative Director, Coralie Charriol-Paul, will debut at LUXURY during JCK Las Vegas, May 29-June 1. Inspired by Coralie’s French-American heritage and flair, the new jewelry collection captures the spirit of the brand with modern, sleek designs that enable women and men to make a bold statement with everyday jewelry. The collection is also a perfect complement to the brand’s existing timepieces, which are currently available across the country. New watches will also be unveiled during JCK Las Vegas. 

“We are thrilled to bring our global jewelry collection to the U.S. for the first time,” said Coralie Charriol-Paul, Creative Director for CHARRIOL. “This is something completely different for CHARRIOL in the U.S. – we are offering new, fresh designs that are anchored in our exclusive twisted cable, which is the essence of the CHARRIOL brand. We want women and men in this country to enjoy what our international customers have prized for years: conceptual jewelry with a European heritage.”

Carrying on a family legacy launched in 1983 by her father and the company’s founder, Philippe Charriol, Coralie has spent the last 10 years designing more than 15 jewelry collections, including best-sellers such as “Crazy in Love,” “Forever Young,” “Kimono,” “Bamboo,” “Kucha,” “Pom Pom Pearl,” and “Circle of Love.” Her design philosophy is grounded in fashioning pieces that empower modern women to create their own signature style. The new jewelry collections being showcased at LUXURY during JCK Las Vegas include flagship lines “Forever Young Colors,” ”Banglemania,” and “Tango.”

Forever Young with Fresh, Playful Colors

Evoking a fairy-tale-meets-rock mood, these new colored bangles and rings are framed by rose gold or black in 10 rainbow shades that echo the urban-folk trends that continue to be featured on the runways. One of CHARRIOL’s most popular jewelry lines, the Forever Young bangles come in a narrow cuff style, and the fresh new shades add a dash of French chic to any outfit. Colored cables in pale blue, peach, pink, navy blue, violet, and pistachio green are teamed with rose gold for a fresh look that will enliven any outfit, year-round. Bracelets edged with black are a canvas for cables in fuchsia, cobalt blue, green, or charcoal in the brand’s most modern interpretation yet of its signature motif. Small CHARRIOL insignias in rose gold or black discs add a final sophisticated stamp to these stackable bracelets.

 

Stack It with Banglemania

The trend for bracelets, cuffs, and bangles is here to stay, and the bangle has become every woman’s go-to accessory. Add a personal touch to shirts, blazers, work-wear, and beautiful evening dresses with CHARRIOL’s stackable, collectable Banglemania designs by mixing and matching CHARRIOL’s Forever Young, Tango, and Celtic designs. Twists and cables, torques and cuffs, colored or monochrome, wrapped with wires or plainly elegant, adorned with stones or embellished with hearts and clasps, slim or broad – there are six variants to choose from in a spectrum of tones, including silver, bronze, black and gold.

 

Do the Tango

Entwined like two lovers on the dance floor, Tango takes its inspiration from the passionate Latin dance, represented by an intricate embrace of gold-plated cables, sparkling stones, and contemporary hammered silver wires. These handcrafted pieces are embellished with exquisite yellow, green, and red stones, which add flashes of color, like a flamboyant tango gown. Wear the ensemble of earrings, pendant necklace, ring and bracelet together for a glamorous look, or singly to add a dash of dramatic interest.

 

Complementing the new global jewelry collection, CHARRIOL will also showcase the brand’s newest timepieces, including designs by Visual Director Alexandre Charriol, at LUXURY during JCK Las Vegas.

 

St-Tropez™ 35mm is Out of This World

A special new style of CHARRIOL’s popular St-Tropez™ timepiece for women, this larger 35mm size offers a beautiful canvas with unique lunar calendar functionality, embellished with a rich mother of pearl dial, in tribute to the shimmering lunar mood. With a polished bezel engraved with the CHARRIOL lettering and the iconic cable bracelet strap and security clasp, this watch is available in steel, yellow, or pink-gold-plated PVD, offering a light, dreamy feel married with exquisite details and a mystical spirit. An extra special diamond variant is also available, with either full moon diamond bezel or glittering eclipse diamond design.

 

St-Tropez™ Style – Match it –  Clip it – Style it Your Way!

Inspired by Saint Tropez, one of the most glamorous resorts in the French Mediterranean, CHARRIOL’s iconic and much-loved St-Tropez™ watch with feminine chain-link bracelet and CHARRIOL detailing can now be infinitely customized thanks to a selection of 10 interchangeable bracelet chains and charming matching clips. Reflecting true personal style, the chains – in delicate rose gold or silvery-toned steel and contrasting materials including steel, mother of pearl, and precious stones – are adorned with playful motifs, from animals to hearts and angel wings, which can be changed so women can accessorize to suit the mood or moment.

 

Alexandre C Art Edition – Reveal Your True Self

Just like a unique artwork, the Night Masks Collection is a highly personal new range designed by international artist Alexandre Charriol himself. These new timepieces reinterpret CHARRIOL’s signature Alexandre C model and come in a limited series of just 500 pieces, each signed by Alexandre. Inspired by Alexandre’s collection of paintings, “Human Flow,” the watches reflect Alex’s own insights on how we interact in society, the “masks” we sometimes wear, and the liberating effect of the night. Free-form images of human faces are etched onto the dials and are direct replicas of Alex’s global exhibition. With four color-ways of steel, charcoal, bronze and blue, the watch is a unisex large size of 40mm.

 

Alexandre C – The Essence of CHARRIOL

In 1984, Philippe Charriol created and named a timepiece after his first son, Alexandre. Over the years, the design has evolved, and is now in its third incarnation. This stylish signature timepiece, with its endearing story, embodies the values of the CHARRIOL family: determination, style and success. Quintessentially CHARRIOL, the Alexandre C collection carries all the hallmarks of the brand: fine watchmaking expertise, attention to detail, and the iconic CHARRIOL cabled bracelet strap, or alternatively, our new and contemporary smooth, chain-link strap. Available with the CHARRIOL lettering around the bezel or a full diamond bezel pavé, as well as mother of pearl or guilloche dials, roman numerals, or diamond counters, the range offers a wide variety of styles, making these classic timepieces perfect for couples to wear and pair together.

 

Step up the pace with the Automatic Chrono GRAN CELTICA™ SuperSportS

The new men’s GRAN CELTICA™ SuperSportS timepiece, which introduces a more streamlined look for the brand, is a limited-edition release in an exclusive series of 30 pieces. CHARRIOL’s GRAN CELTICA™ SuperSportS is a high-performance, sporty and stylish watch with a strong allusion to motor sports and the brand’s deep ties with sports car racing. The brand’s founder, Philippe Charriol, is a keen racing car driver and the brand enjoys a long tradition of motorsports sponsorship. In keeping with the passionate inspiration behind this watch, the GRAN CELTICA takes on a sportier allure as the traditional cable strap is swapped out for a sleek, stainless steel chain-link bracelet.

 

CHARRIOL jewelry and timepieces will be showcased at LUXURY Booth #LUX607A during JCK Las Vegas.

 

About CHARRIOL Timepieces & Jewelry

CHARRIOL is a global prestige brand of luxury timepieces, fine jewelery and accessories including fragrance, sunglasses and leather goods. CHARRIOL was established in 1983 by French entrepreneur Philippe Charriol and remains a family-run business. The company is led by Philippe Charriol, together with Marie-Olga Charriol, daughter Coralie Charriol-Paul as Creative Director, and son Alexandre Charriol as Visual Director. CHARRIOL’s signature motifs include the Celtic Collection and iconic, patented gold and steel cable designs that offer a modern tribute to the artistry of the Celts, an ancient European civilization. With 185 boutiques and 3,800 sales outlets around the world, CHARRIOL jewelry is crafted in Switzerland and Germany; timepieces are handmade in Switzerland. Visit www.charriol.com.

Subject: Apple Watch Study 2015

Do Men and Women 'Think Different' About Wearable Tech?

The “CrowdFlower Apple Watch Social Data Study " found that, contrary to expectations, the watch actually scored a higher approval rating among women than it did among men.

To produce these findings, CrowdFlower — a data enrichment platform that collects, cleans, and labels big data sets — analyzed more than 30,000 individual tweets about the Apple Watch since its launch on April 24.  By using people rather than an algorithm to parse their data, their platform enables them to create a more nuanced, emotionally intelligent big picture. They can then use this data to help clients––like Apple––better understand how to market a product to the public.

Findings:

>> WOMEN WERE MORE ENTHUSED THAN MEN

At launch, 64% of women expressed positive feelings toward the smart watch, while men are less excited at a 53% overall approval rating.

>> BUT MEN WOULDN'T STOP TALKING ABOUT IT

While women who tweeted about the watch were generally more enthusiastic, far fewer women tweeted about it to begin with. 70% of all tweets, whether positive, negative, or neutral, came from men.

This would seem to indicate that the watch has a significant untapped market of female potential buyers, but missed the mark somehow; a recent study by the NPD group determined that 58% of potential buyers of wearable tech are women.

In response to this data, Apple execs clearly chose to target women in the majority of their advertising. Recently, the Apple Watch graced the covers of Self and Vogue China, and US Vogue devoted twelve pages of print ads to the gadget.

Even before the ads hit newsstands, women's interest in the Apple Watch outpaced their male counterparts'.

>>WOMEN'S APPROVAL RATINGS HIGHER EVEN BEFORE FASHION MAG SPREAD

Following the initial announcement, 74% of women and over 56% of men were excited and intended to purchase the watch.

>> 'VARIETY OF APPS' IS MOST-LOVED FEATURE

It may be that overall, women were more pleased with the functionality, but more put off by the design.

The most-loved element of the Watch was the variety of apps, which were cited 56% of the time when discussing its positive features. Specifically, Apple Watch owners tweeted in large numbers that the “health and fitness apps” are very useful and accurate.

Women's positive feelings were even *more* focused on the apps than our overall sample. 62% of women cited apps when they delivered positive opinions, whereas only 26% named design.

In contrast, 15% of those who tweeted negative opinions of the watch cited bad design as a core problem.

Additionally, for more details about the study methodology and results — including how CrowdFlower enables real-time sentiment analysis by cleaning and enriching big data sets — please see the official blog post:

http://www.crowdflower.com/blog/apple-watch

Swatch Partnering with PledgeMusic Bringing Emerging Artists To The Next Level

In an exciting and never done before move, Swatch and PledgeMusic will work together to present the Emerging Artists Series. This will be Swatch's first time working extensively in the music vertical in the US. The Emerging Artists Series is unlike anything either company has ever done before. The series will launch with the Danish artist Oh Land.

As an alternative to pledging money, fans will follow the campaign on social media and via the Swatch Emerging Artist Series campaign on PledgeMusic.com at www.pledgemusic.com/swatch. When fans follow the campaign, they will get updates and will be able to unlock exclusive artist content.

"In sync with our belief that artists can make the world a better place, at Swatch we have long recognized the power of music to connect, energize and inspire people" said Carlo Giordanetti, Creative Director Swatch International. "We are excited to give our fans the opportunity to tie with music and emerging artists in an innovative and intimate way. The Swatch vibe resonates".

  

Through the Swatch Emerging Artist Series campaign page on PledgeMusic.com, Oh Land fans will have the chance to RSVP to intimate, stripped down shows in Swatch stores nationwide, to win artist-signed Swatch watches, and to unlock exclusive video content and updates from the Emerging Artist Series. The first event is a live performance by Oh Land on Sunday, May 3rd in the rotunda at Tysons Corner Center Mall in McLean, VA.

PledgeMusic continuously works to reinvent ways that help artists create and promote their music and give fans personal connections to the artists they love and support.

"Partnering with Swatch on the Emerging Artist Series embodies PledgeMusic's commitment to connecting artists with their super fans in the most exclusive ways imaginable. Through the Emerging Artist Series, we are giving music fans a once-in-a-lifetime opportunity to see their favorite artists perform in unique and unexpected settings. These intimate events will elicit emotional bonds between fans and musicians that cannot be replicated anywhere else. This program is a win for artists, fans, brands, and the music industry as a whole."- Alissa Crevier, Global Head of Brand Partnerships, PledgeMusic

ABOUT SWATCH

Swatch, launched in 1983 by Nicolas G. Hayek, is renowned for its creative partnerships and strong support for art and artists working today. For more than 30 years Swatch has invited painters, photographers, filmmakers, sculptors, fashion designers and others from a broad range of disciplines to create art on "the world's smallest canvas". By taking its amazing Swatch watches to millions around the world, the Swiss watchmaker has built what may be the world's largest art gallery on the wrist.

ABOUT PLEDGEMUSIC

PledgeMusic is the #1 community of artists and fans who believe in a better way to make, enjoy and buy music.  

THE BUZZ

Named as one of The Worlds Top 10 Most Innovative Companies of 2015 in Music for "Helping artists and fans get what they want". - Fast Company 

ABOUT OH LAND  

Oh Land, began creating a sound that evoked a unique mix of Robyn, Feist, and Lily Allen. Her dance training came into play, too, allowing Oh Land to fill her early performances with choreography and theatrical flourishes. By 2008, she'd signed to a Danish label and released full-length album, Fauna. One year later, she inked an international deal with Epic. Working with Dan Carey, Dave McCracken, and Pharrell Williams, Oh Land spent much of 2010 working on another full-length album. Her first single, "Sun of a Gun," was released late that year, with a self-titled album following in March 2011. Her third long player, Wish Bone, arrived in 2013. Following it's release, Fabricius tried her hand at acting, starring in the 2014 Danish western The Salvation. In November of that year, she released her fourth album Earth Sick and announced that part of the album's proceeds would be donated to Greenpeace's Save the Arctic campaign.

LINKS

www.pledgemusic.com/swatch 

www.pledgemusic.com  

www.swatch.com/en/  

www.facebook.com/SwatchUS  

www.twitter.com/swatch  

www.ohlandmusic.com

Thank you for taking the time to read our style blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Brathwait Watches for Gentlemen

Introducing Brathwait, the newest brand to enter the luxury timepiece market. Dedicated to Richard Brathwait, the world's first gentleman, Brathwait watches is a passionate group of designers creating iconic wristwatches at a fair price for achievable luxury. Minimalistic timepieces featuring the golden ratio, a quality regarded as the most perfect ratio for aesthetically pleasing design. With slim profiles, bright white dials and mirror-polished accents, Brathwait timepieces are classic pieces that can be worm with any ensemble. The Automatic collection features 9015 automatic movement for seamless date and index marker motions. In handsome mesh and leather straps, the Automatic collection is perfect for any debonair dude. The Classic Slim collection features the best technical specifications with Swiss Quartz precision movement and incredible versatility. Available in multiple colors with interchangeable quick-release straps to suit any wardrobe or style. With focus on genuine quality at a fair and honest price, Brathwait timepieces feature the same stainless steel and sapphire glass found in elite luxury watches, but at a fraction of the cost. By eliminating the middle man, retail partners and distributors, Brathwait watches are available to consumers without the artificial markup of other watch brands – just as a gentleman would go about it. 

Brathwait: Classic Slim Wrist Watch Modern and masculine wrist watches dedicated to the world’s first gentleman

• Iconic wrist watches dedicated to the world’s first gentleman, Richard Brathwait, author of The English Gentleman 
• Anti-reflective, 1.9mm dome sapphire glass for pristine clarity  
• Swiss quartz precision movement
• Casings built with AISI 316l stainless steel for durability and longevity
• Mirror polished rose gold plating for a flawless luxury accent  
• Water resistant up to 100 meters (328 feet) means never having to remove the timepiece during all life’s activities   
• 40mm wide, 7.5mm tall casing for a streamlined and slim profile
• White dial with rose gold index markers and a contrasting red seconds hands provide a modern take on classic design
• Features the golden ratio, regarded as the most perfect ratio, for aesthetically pleasing design
• Interchangeable quick-release straps for customized looks
• Strap colors available in Verdant (green), Azur (dark blue), Bordeaux (purple) and handmade Italian calf leather

Available at: www.brathwait.com

Price: $150; $185 leather; $26 NATO quick-release straps

Brathwait: Automatic Minimalist Wrist Watch Modern and masculine automatic wrist watches dedicated to the world’s first gentleman

• Iconic wrist watches dedicated to the world’s first gentleman, Richard Brathwait, author of The English Gentleman 
• Anti-reflective, 1.9mm dome sapphire glass for pristine face clarity  
• 9015 automatic movement of date and hand swipe for seamless transitions
• Casings built with AISI 316l stainless steel for durability and longevity
• Water resistant up to 100 meters (328 feet) means never having to remove the timepiece during all life’s activities   
• 40mm wide, 9mm tall casing for a streamlined and slim profile
• Features the golden ratio, regarded as the most perfect ratio, for aesthetically pleasing design
• White dial with contrasting index markers for a modern take on classic elements
• Available in handmade Italian calf leather and stainless steel mesh versions, both signed by five of the world’s most experienced climbers and recognized Sherpas of Nepal
• For each rose gold Automatic Wrist Watch sold, Brathwait donates proceeds equivalent to one days’ work to the Sherpas of the Himalayas

Available at: www.brathwait.com

Price: $260 (mesh); $265 (leather) 

Additionally, because a true gentleman not only thinks of himself, for each rose gold Automatic wristwatch sold, Brathwait donates a days’ work of wages to the Sherpas of the Himalayas – a charity the brand is passionate about. Brathwait also provides mountain trekkers with medical kits to give locals as they pass through the isolated villages in the Himalayas where health care is not established.

Thank you for taking the time to read our men's watch blog post. We hope that you have found this news to be informative. 

Learn more about watches here on Apparel Search.

If you have comments or questions, please add your thoughts in the discussion area below.

Breil Italian Timepieces Grows USA Presence

CRC, a New York-based public relations agency specializing in fashion, accessories and beauty, has been named the agency of record for Breil, an Italian timepieces brand circa 1939.  CRC will focus on the brand's consumer public relations strategy as Breil grows its presence and brand awareness in the United States.

“We’re thrilled to be named agency of record for Breil as the brand leverages its impressive reputation in Italy to gain more exposure in the United States,” said Cindy Riccio, President and Founder of CRC. “Breil makes edgy, sophisticated and luxurious watches unlike anything in the American market.”

Breil was founded in 1939 and since its very beginning has laid the foundations for its elegant, innovative watch designs. Breil represents a cutting-edge brand that can anticipate trends and set new style rules. The launch of each new product on the market comes from meticulous designing, technical excellence and aesthetic awareness, contributing to the production of seductive, cutting-edge collections that enhance the essence of materials through original and unique lines.

“We’re excited to partner with CRC, as we increase our marketing and communications in the US. Cindy’s longstanding relationships with the fashion and accessories press will enhance the attention Breil is currently receiving with key influencers,” said Claire Powell, the Executive Vice President of Marketing at Geneva Watch Group. “We believe the partnership will add great value as Breil increases its brand profile in the United States.”

Each of Breil’s timepieces pays tribute to their Italian heritage and epitomizes bold Italian sensuality, with all models artfully “designed in Italy.” After achieving immense popularity in the Italian marketplace, Breil now seeks to raise awareness of their innovative, trend-setting watches in the United States consumer.

For more information, please visit www.breilusa.com.

                                               

About CRC:

CRC is an independently owned full service marketing communications agency that creates innovative campaigns to help its clients achieve their annual business goals by fueling conversations between them, their most important publics and key influencers.  CRC provides PR services to a variety of apparel, accessories, food/beverage, home care and beauty brands.  The agency is comprised of innovative and passionate PR specialists to create, connect and communicate brand campaigns tailor-made to meet and exceed expectations.  For more information about CRC, visit www.cricciocomm.com.