Target is launching
its first private-label apparel line in seven years, which will be rolled out in
mid February, Women's Wear Daily reports. The label will be a plus-sized brand
known as Ava & Viv.
Target is unveiling
its newest clothing line. The collection is designed specifically for the
Plus-size woman who loves fashion and appreciates a good value. The plus size
fashion collection goes by the brand AVA
& VIV. Target believes that the new fashion brand for the plus size
market is sure to turn heads.
The collection is
arriving to stores in mid-February of this year (yes, only a month or so to
wait). The AVA & VIV line is designed by Target’s uber chic in-house design
team and features stylish basics along with trend-driven statement pieces.
Fashionistas will need to wait until February to get their hands on the
collection, but according to Target and various fashion bloggers it will be well
worth the wait. Similar to Target’s other apparel lines, AVA & VIV will be
updated monthly, and with prices ranging from $10 to $79.99, you may be hard
pressed to buy just one piece.
We are all anxious
for the Ava & Viv plus-size collection to hit the stores. Since this is Target's first label
built from the ground up in nearly a decade, we assume they put in the
appropriate amount of effort to make this project a
success.
In anticipation of the launch, Target invited top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg to its headquarters in Minneapolis to preview the line. Not only did they get a sneak peek of AVA & VIV, these trend-setting ladies had a chance to offer their stylish two cents on designs that were in progress for the fall.
In anticipation of the launch, Target invited top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg to its headquarters in Minneapolis to preview the line. Not only did they get a sneak peek of AVA & VIV, these trend-setting ladies had a chance to offer their stylish two cents on designs that were in progress for the fall.
Learn more about
women’s plus size
clothing stores in our retail store directory section.
