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Thalia Sodi Apparel Collection Exclusively at Macy's
Thalia Sodi Apparel Collection Exclusively at Macy's
Macy's today announced the official launch of the Thalia Sodi collection, inspired by the internationally recognized singer, songwriter, entrepreneur, author and philanthropist Thalia. The exclusive, new collection includes apparel, shoes and jewelry and is available at 300 Macy's stores nationwide and on macys.com.
"Macy's new Thalia Sodi collection is our largest
introduction yet, launching in multiple categories and offering our customers a
coordinated look across apparel, shoes, and jewelry," said Jeff
Gennette, president of Macy's. "We have been honored to partner with
international superstar Thalia to create a collection inspired by her personal
style that will appeal to women everywhere."
The eponymous new line will feature feminine, figure-flattering dresses, tops
and pants as well as shoes and accessories. Bold prints, bright colors, sexy
silhouettes and glitzy jewelry bring a touch of glam to the line and are staples
throughout the collection.
The collection provides great style and fashion for all women, with a special
emphasis on design and fit to appeal to and meet the lifestyle needs of the
Hispanic consumer. Comprising a large portion of Thalia's fan base, the Hispanic
customer makes up one of the fastest-growing consumer segments in America. Based
on the brand's in-depth research, the collection was designed to meet the needs
of all body types with specific fit attributes and feminine silhouettes in mind.
"I wanted to deliver a collection to my fans that is transitional and fits
their dynamic lifestyles - from day to night," said Thalia. "I also wanted to
create something that works and fits for women of all styles and sizes - that
will make every woman feel beautiful. I'm very excited to be launching my new
collection at Macy's and giving my
fans the opportunity to wear some of my favorite silhouettes that reflect my own
personal style."
"In any business and in any category - be it fashion, music or entertainment
- if you have differentiation and can excite the marketplace, and if you cater
to your consumer with something fresh and new at the right price, you will win,"
said Thomas D. Mottola, former chairman and CEO of Sony
Music Entertainment. "That is what the new Thalia Sodi
Collection is."
The official launch celebration will take place on March 5 at
the retailer's flagship Macy's Herald Square with a
personal appearance by Thalia. Macy's and Thalia also hosted a media preview
event on Tuesday, Jan. 20, 2015, where the collection was
previewed during the first-ever Facebook collection launch via a live
stream fashion show. The show aired on Thalia's Facebook page and has
now been viewed by millions of fans around the world.
Thalia will also serve as the brand's model and spokeswoman and appear in a
dedicated marketing campaign that will include outdoor, print, radio, digital,
and a television commercial that will premiere nationally in mid-February.
For more about the Thalia Sodi collection including behind
the scenes video, an interactive guide to styling the perfect look and to shop
the brand, visit macys.com/thaliasodi.
Thank you for taking the time to read our retail fashion brand blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
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