Highlighting the best of summer, Miami Beach, and swimwear, plans for the
33rd annual Swimwear Association of Florida’s SwimShow are in full
swing. Recent confusion centered around IMG’s announcement that it won’t be
coming to Miami this year to produce runway shows they had dubbed Swim Week.
Swim Week is not cancelled - IMG rebranded MBFW Swim as Swim Week when they
bought the domain name after the contract with Mercedes Benz concluded in
February, but "Swim Week" has always consisted of the main trade show called
SwimShow.
The annual SwimShow trade
show will be better than ever!
The 33nd annual event, the
largest and longest-running of its kind, will take place July 18-21, 2015 at the Miami
Beach Convention Center. Last year’s show saw a 15 percent increase in
attendance. The SwimShow is recognized for helping swimwear companies bolster
business while developing a new fan base of buyers and beachwear lovers
alike.
“In its 33rd
year, the SwimShow continues to be the catalyst for all of the amazing swim
events that happen in Miami Beach, and we look forward to supporting both new
and established brands during the four days of sheer excitement,” said SwimShow Executive Director, Judy Stein. “We
are thrilled that both our industry and this event are stronger than ever and
can’t wait to welcome and celebrate the SwimShow with the swimwear industry from
around the world in just two short months.”
In 2014, nearly 10,000
people from 60 countries attended the SwimShow. Recognized as the most important
swimwear tradeshow in the world, SwimShow is the premier resource for buyers
from all swimwear categories, and caters to designer boutiques, resort shops,
specialty stores, surf shops, department stores, mass merchants and more. This
global trade show includes buyers, manufacturers, designers, corporate
personnel, press, bloggers, fashion consultants, stylists and other fashion
industry leaders.
“Whether you love color
or style, networking or new brands, special events or special design, the
33rd annual SwimShow will definitely have something for you,” Stein
added. “Others may come and go, but the SwimShow is proud to be a steady, strong
and sizzling part of summer in Miami Beach.”
Featured brands in 2015 will
include: A. Che, Agua Bendita, Agua de Coco, ale by Alessandra, Amuse Society,
Ank, Badgley Mischka, bella tu, Betsey Johnson, Cecilia Prado Mare, Cynthia
Rowley, Despi, Elizabeth Hurley, Gypsy 05, Hipanema, L*Space by Monica Wise,
Lauren Ralph Lauren, Lenny Niemeyer, Letarte, Maryan Mehlhorn, Melissa Odabash,
Mia Marcelle, Milly, Mink Pink, Nanette Lepore, OndadeMar, Paul Smith, PilyQ, Seafolly, Robyn Lawley, Shoshanna, Trina Turk, Vitamin A, and many, many more.
About
the Swimwear Association of Florida
Founded in
1982, the Swimwear Association of Florida produces and organizes SwimShow, the
longest-running and largest annual swimwear trade show. Located at the Miami
Beach Convention Center, the event features over 2,500 lines, attracts thousands
of attendees and is recognized as a global industry leader in trends, news and
business transactions. For more information, please visit www.swimshow.com
You may want to take a look back at the Swimshow Miami event from last year.
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