Walmart Supports Women Owned Business

Apparel Search would like to take this moment to thank Walmart for their efforts to support women owned businesses.  This is a good step in the right direction.

Starting March 11, 2015, Walmart shoppers will see a unique logo featured on retail packaging of products from women-owned businesses, available both in-store and online.

As part of its overall strategy and goal to source more from women-owned businesses, Walmart supported the Women’s Business Enterprise National Council (WBENC) and WEConnect International, in collaboration with Rouge24, a women-owned graphics agency, to develop the “Women Owned” logo to help customers easily identify products made by women-owned businesses sold through any retailer. All women-owned businesses that are WBENC and/or WEConnect certified are eligible to display the logo on their product packaging. 

The logo launches during Women’s History Month, underscoring Walmart’s ongoing commitment to empowering women around the world and helping women-owned businesses succeed and grow.  Walmart sells thousands of products from women-owned businesses both in-store and online and this month Walmart will place six products on feature with the “Women Owned” logo in store, including Milo’s Tea ®, Jelmar CLR Remover ™, HMS Mfg. Co Hefty ® Wastebaskets, Goldbug Inc. Carter’s Newborn Shoes, Ariela and Associates Smart & Sexy® Bra, and Ziegenfelder’s Budget Saver Pops ®. The products will be sold in all Walmart stores nationwide and will have a prominent presence on Walmart.com/WomenOwned a new page that also launched today to showcase products made by women-owned businesses.

Women-owned businesses contribute over $1.3 trillion to the U.S. economy and women are responsible for more than 80 percent of consumer decisions made globally. By featuring products from women-owned businesses, Walmart is driving sales growth and increasing customer knowledge and loyalty.

Walmart and the Walmart Foundation are committed to supporting and empowering women around the world. In September 2011, Walmart launched its Global Women’s Economic Empowerment initiative, using its unique size and scale to improve the lives of underserved women and help women-owned businesses succeed and grow. As part of the initiative, Walmart committed to source $20 billion from women for its U.S. business and to double sourcing from women internationally by 2016.

Featuring products with the “Women Owned” logo is the latest example of Walmart’s commitment to women and is designed to help consumers easily recognize products from women-owned businesses in stores and online in the U.S.

Learn more about the Walmart Women Economic Empowerment initiative.

About Philanthropy at Walmart  
Walmart and the Walmart Foundation are committed to helping people live better through philanthropic efforts that draw on the strengths of Walmart in the arenas of sustainability, economic opportunity, and community.  As part of our commitment to creating a more sustainable food system worldwide, Walmart and the Walmart Foundation are leading the fight against hunger in the United States. They recently exceeded a $2 billion commitment to fight hunger one year ahead of schedule and have donated more than 1.5 billion pounds of food to those in need across the country. To learn more about Walmart’s giving, visit foundation.walmart.com.

Learn more about Walmart here on Apparel Search in the fashion company by name section.

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