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Global Brands Eager for MAGIC's Retail Launch Pad
Global Brands Eager for MAGIC's Retail Launch Pad
Bi-annual fashion marketplace, MAGIC, has been paving the way for brands for
over 85 years. Well-established brands first debuted their collections in their
infant stages using MAGIC as a launching pad to their current success. Over the
past couple years, international brands have started to take notice and are
making it a point to launch at MAGIC when first bringing their brands stateside.
MAGIC executives, Christopher Griffin, President of SOURCING at UBM Advanstar
and Leslie Gallin, President of Footwear at UBM Advanstar, share the reasons why
global brands all want in on MAGIC’s retail launch pad:
1. Worldwide Recognition: MAGIC has created a solid, proven business
environment which is known and respected worldwide. The show has launched some
of the biggest names in fashion, from FUBU to Desigual, and many others. These
brands started out as tiny startups and have continued to catapult to mass
retail success.
2. Mass Attendance: Big box and boutique retailers, and everything in
between come to MAGIC. Brands have the best opportunities of getting their
product in front of the markets that best align with them, while retailers are
offered the largest, most comprehensive showcasing of product all under one
roof.
3. Evolving with the Times: The show continues to evolve with the
fresh faces of fashion; launching celebrity lines, blogger collections and
hosting unique seminars that touch on the hottest topics in the industry today.
4. Matchmaking: MAGIC aggressively works on “matchmaking”, taking the
international brands who are coming and presenting them to retailers based upon
pre-determined buying selections per retailer. MAGIC also works with brands
prior to the show to help them better understand the U.S. market, make
connections to key agencies, and provide translators and business insight-trade
in order to best prepare them for success.
Cultural Curation: MAGIC celebrates unique cultures and curates areas
specifics for them. A prime example is Japan Fun Time in WWDMAGIC; a section
featuring fashion-forward brands from Tokyo with an attendee loved sushi bar.
Thank you for taking the time to read our apparel industry event blog post. We hope that you
have found this news to be informative. If you have comments or questions,
please add your thoughts in the discussion area below.
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Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.
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