Fashion Channel Advise

Are you looking for advice regarding a good way to share your clothing collection across various online retail channels?  Fortunately, we have a fairly good tip for fashion designers that already have their own online boutique.  It is fine to run your own e-commerce site to sell your apparel, shoes, and accessories.  But it is important to keep in mind that you can simultaneously sell the same product on multiple other sites at the same time.

ChannelAdvisor is a provider of software-as-a-service, or SaaS, solutions that enable their retailer and branded manufacturer customers to integrate, manage and optimize their merchandise sales across hundreds of online channels. Through their platform, their customers can connect with new and existing sources of demand for their products, including e-commerce marketplaces, such as eBay, Amazon and Newegg, search engines and comparison shopping websites, such as Google, Microsoft’s Bing, and Nextag, and emerging channels, such as Facebook.

ChannelAdvisor has set the global standard for e-commerce optimization by providing best-in-class technology, strategic services and thought leadership to help retailers and branded manufacturers master the complexity of connecting with consumers online.

Scot Wingo and Aris Buinevicius—entrepreneurs who saw the need for a new retailer-focused e-commerce solution–founded ChannelAdvisor in 2001. They developed an eye-opening software solution that tamed the complexity of the emerging online retail space, giving retailers and brands the power to make their products visible across multiple channels to the widest range of potential customers.

The ChannelAdvisor platform:

• Seamlessly translates and distributes retailer data across the globe
• Offers robust reporting capabilities so sellers can track progress across channels and make real-time, performance-based decisions
• Is augmented by expert strategy and custom service packages to help demystify the process of selling online

ChannelAdvisor is also in constant discussion with companies like Google, Amazon and eBay, keeping their finger on the pulse of where the market is headed.

Their suite of solutions, accessed through a standard web browser, provides their customers with a single, integrated user interface to manage their product listings, inventory availability, pricing optimization, search terms, data analytics and other critical functions across these channels.  Their proprietary cloud-based technology platform delivers significant breadth, scalability and flexibility to their customers.

Learn more about fashion retail technology in the tech section here on Apparel Search.

If you want to learn more about services provided by ChannelAdvisor you may want to join them for a fashion industry relevant webinar that they will be conducting this month about selling your product on Amazon.  Yes, if you own a clothing, footwear, or jewelry store, you can sell product on your own ecommerce site and also sell it at the same time on Amazon.

Getting up and running on Amazon is a necessity if you want to be a viable player in the booming ecommerce space. With more than 200 million products in all kinds of categories, and a Prime subscription that guarantees order deliveries in two days or less — Amazon has set the bar high for what’s expected in e-commerce.

When comparing online marketplaces, more than 70% of U.S. respondents to the ChannelAdvisor 2015 Online Retail Survey said Amazon generates the greatest sales volume for their products. However, Amazon’s massive popularity means more than 2 million other retailers worldwide also have an established presence on the site, and they’re all competing for a share of the consumer’s wallet.

How can you stand out from the crowd?

In order to capitalize on the massive opportunity that Amazon offers, you should really think strongly about implementing expert strategies to help increase your visibility on Amazon.

In a webinar with Multichannel Merchant on Wednesday, September 16, 2015 ChannelAdvisor’s Marketplaces Product Manager Gina DeFrank and Marketplaces Services Team Lead John Bryan will take this subject to the next level and discuss the top five tactics that retailers must execute to amplify their presence on Amazon, including:

    Using Sponsored Products to increase your product exposure
Implementing Fulfillment by Amazon (FBA) to enhance your shipping strategy
Developing a sound pricing strategy to stay competitive
Selling internationally via Amazon’s international sites
Owning your branding with Brand Registry

To learn how to attract customers to your Amazon product listings, take advantage of Amazon’s specialized programs and keep your Amazon data clean and rich, register for the September 16, 2015 webinar hosted by ChannelAdvisor by visiting http://bit.ly/MCMAmazonWebinar.

We cannot promise that this webinar will be specifically for the fashion industry, but it would definitely have tips to help clothing stores and fashion designers.

Thank you for taking the time to read our fashion industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
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