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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Wednesday, September 9, 2015

Your Own Fragrance Collection

Katy Perry has her own, so do David Beckham and Taylor Swift – an own line of perfume is becoming a symbol of success and popularity for celebrities. According to a recent research on the result of advertising, the launch of a personal perfume is not only a profitable financial activity but also a way to improve the celebrity’s brand value. More and more businesses, agencies and even private customers discover this benefit of creating their own private label perfume or cologne.   
Unique Fragrance Bottles

One of the leaders in the production of individualized fragrances is the startup brand UNIQUE. The specialized manufacturer allows customers to develop and create unique fragrances that represent their own brand or personality. More than 90,000 customers created their own fragrance with UNIQUE so far, among them international Fashion Week labels, celebrities and even the Sky Office skyscraper.

UNIQUE co-founder and CEO Carina Stammermann knows what it takes to create the perfect unique scent: 

Fragrance Identity: A scent is highly personal and expresses a person or a brand. A clear line of concept is key: For individualists intense notes like Tasmanian pepper or suede may be best. For everyone’s darling the smell of pink grapefruit or champaign may be the way to go. 

Corporate Design: Scent, glass bottle, packaging and brand image must constitute a perfect entity. E.g. for a masculine car brand with an aromatic scent, a straight-lined bottle and packaging design may be recommended. For a wedding planner instead a colorful glass bottle, ornamented with Swarovski crystals is preferable. 

Marketing: The commercialization and the branding are important success factors. Does the fragrance represent an established brand or is a newcomer brand going to be created? Is the perfume going to be sold in own branches or online? Will it be an exclusive giveaway, or will partnerships with retailers be established?
Your Own Fragrance Collection

Being the first company worldwide, UNIQUE offers custom-made fragrances in a personalized glass bottle for consumers starting at just $69,90 online (www.uniquefragrance.com). Businesses can create their own perfume label starting at 50 pieces.

UNIQUE is creating luxury fragrances that are made-to-measure. The company is combining the traditional art of perfumery and technology to provide an innovative service: Creating bespoke fragrances! The progressive fragrance system and experienced perfume artists ensure premium quality and one-of-a-kind perfumes. The company has been awarded the Global Innovation Award, Service Innovation Award and ThinkDifferent Innovation Award. With over 90,000 customers and more than 130,000 custom fragrances created, UNIQUE is the leader in innovative perfumery and pioneers in an emerging market segment. 

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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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