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Björn Borg Craig Green Sports Fashion
Björn Borg Craig Green Sports Fashion
In an art gallery
in central Stockholm, Craig Green presented his new sportswear capsule
collection in collaboration with sports fashion brand Björn Borg.
A suggestive art
installation mixing light, shadows and fashion, worked as the setting for the
launch of the Craig Green x Björn Borg AW16 capsule collection. Static models
showcased the monochrome pieces in black and cream white from podiums around the
set. Award-winning London designer Craig Green has made a name for himself
mixing minimal garments and dramatically sculptured body-pieces. His collection
for Björn Borg marries the Green conceptual style with the function and
performance of the Björn Borg heritage.
Said Craig Green: “It has been thrilling and
intriguing to create sportswear for both men and women. When the Björn Borg team
asked if I was up for the challenge I just couldn’t resist. Mixing my own style
with the utilitarian beauty of the Björn Borg heritage has resulted in a
collection that I am very proud of”.
The collection consists of
20 pieces of clothing in off-white and black, and will be sold globally as of
October 2016. Looks include padded trousers for men and women, performance
running leggings and a lightweight technical raincoat with drawstring details,
combining performance with fashionable sportswear in a conceptual mix.
Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
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Said Craig Green: “It has been thrilling and
intriguing to create sportswear for both men and women. When the Björn Borg team
asked if I was up for the challenge I just couldn’t resist. Mixing my own style
with the utilitarian beauty of the Björn Borg heritage has resulted in a
collection that I am very proud of”.
The collection consists of
20 pieces of clothing in off-white and black, and will be sold globally as of
October 2016. Looks include padded trousers for men and women, performance
running leggings and a lightweight technical raincoat with drawstring details,
combining performance with fashionable sportswear in a conceptual mix.
