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Thursday, March 10, 2016

It's My Styl Fashion App

From the country that brought you Spotify and Skype, comes an amazing app that some are already calling the “Facebook for fashion”.

The REAL fashion revolution is about the individual and her personal style. It's My Styl is the fabulous and fun iPhone app for everyone with a passion for fashion and a craving for clothes that allows young women to investigate, evaluate and discover their own sense of personal style, and share it with friends and others like themselves around world. 

It's My Styl is excited to announce the launch of a Kickstarter campaign today, June 24th, to raise additional funding to continue to improve the app, grow it’s community, and help young women everywhere develop their own personal sense of style.

Like most young ladies, as two clothes-conscious Swedish High School students, Josephine Eskilsson and Felicia Åkerlund, began every day with the same question: “What should I wear today?”

They knew all their classmates dealt with the same thoughts… What the girls really wanted was to hear what others like themselves thought!

So they set about to create an innovative tool to help people decide what to wear, while also being able to gain valuable input, insight and opinions from their peers.

The result was It's My Styl (originally named, myClosetRoom), a fun, fantastic and helpful app with a rapidly growing community of young fashionistas. The app combines tools to sort and seek clothes within your own wardrobe, as well as to share and get feedback from peers, making new friends along the way.

It’s My Styl is the new way to experience clothes and styles on your own terms,” says Josephine.   We believe that girls and women today are in large part inspired by each other.”  “Young women are looking for real influencers they can relate to. And, these influencers are primarily their peers”, adds Felicia.

Now, nearly a year-and-a-half after their initial launch, Josephine and Felicia were able to re-launch the app with a new version, new features, and a new name and are inviting young women everywhere to join the REAL fashion revolution: each person’s own individual sense of style.

It’s My Styl is already being very strongly received. The app recently topped the Swedish app store, hitting #1 on the Lifestyle list and in the top 20 of all apps downloaded, and it’s number of Instagram followers have more than doubled in the past weeks.  Now It’s My Styl is expanding internationally.

Website: http://www.itsmystyl.com/

Download the app: https://itunes.apple.com/us/app/its-my-styl-explore-share/id657418200?mt=8

Kickstarter: https://www.kickstarter.com/projects/1858262389/its-my-styl-share-your-personal-style

It’s My Styl Backgrounder

It's My Styl was created to be your constant style companion and key resource when it comes to how you perceive your own sense of style, fashion and clothes. 

Young women can share their outfits and see what others have posted, reach out to like-minded peers, and find out how they dress, why, when and for what, and get fashion advice within the It's My Styl community.

Everyone wants feedback on how they look… especially compliments.

- How does that color look on me?

- Do these two pieces go together?

- Does the cut of this garment flatter me?

- Can I rock this look?

- Is this okay to wear to school, to work, on a date?

It's My Styl is the new way to experience clothes and style on your own terms. In today’s society, girls and women are in large part inspired by each other. They are looking for real influencers they can relate to, and, these influencers are primarily their peers.

It's My Styl is also the rapidly growing community where young style-conscious women can easily reach out to friends and others and both influence and be influenced by each other regarding personal style. This community provides support in evaluating one’s sense of style and dress.

With It's My Styl you can:
  • Mix and match Stylish outfits
  • Pair your own clothes with trendy online items
  • Get Followers and inspire others
  • Plan what to wear
  • Increase social image
  • Find what you want to buy
  • Search through numerous Brands
  • Gather favorites in your “Heart List”
  • Visually test clothes before purchase
  • Explore new Brands and Designers
Josephine and Felicia believe by giving users the power to decide what products, styles and brands users want to experience, e-stores are presented with the chance to see how their target group actually integrates with their brand and products. It's My Styl is a direct marketing channel on the user’s own terms.

While today It's My Styl is just for young women, in the future, a facet for young guys will be added as well!

Learn more about fashion apps here on Apparel Search.

Thank you for taking the time to read our fashion app blog post. We hope that you have found this news to be informative. 

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If you have comments or questions, please add your thoughts in the discussion area below.

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