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Saturday, June 18, 2016

UAS Under Armour Sportswear Brand

Have you heard that Under Armour is planning to launch a new brand focusing on sportswear?  Yes, they appear to be launching a sub-brand for the company.

On June 2, 2016 Tim Coppens was announced to be the  Executive Creative Director of UAS™.  This is a new modern American Sportswear Brand from Under Armour.

UAS is a new label featuring fashion-driven performance sportswear.  It is designed to capture the existing opportunity of a collection that goes beyond the comforts of casual active wear and the trusted functionality of innovative athletic wear.  UAS blends these elements with Coppens’ elevated style and aesthetic direction.  The result is a fresh, new world for modern American sportswear with a nod to the classics.

Fashion designer Tim Coppens, widely known for his work on his namesake collection, is announced today as Executive Creative Director of UAS™, Under Armour Sportswear.  Coppens will oversee creative direction for the new brand from Under Armour launching in Fall 2016.

“I am thrilled to be working with Tim. I knew he was the right creative director for UAS because of his unique experience working with both performance brands and true, high-fashion labels,” said Senior Vice President of Sportswear at Under Armour, Ben Pruess. “His understanding of both worlds and ability to craft a creative expression to capture this is truly remarkable. Together, we are creating a unique collection for the Beyond Ambitious generation – the young and determined professional. UAS is optimized for their life, helping them rise above the variable conditions of every day.”

UAS embodies the spirit of Under Armour’s east coast heritage, its Founder and Chief Executive Officer Kevin Plank, and its team of elite athletes and ambassadors. The brand aims to empower a new generation of ambitious young professionals driven to succeed in their personal pursuits.

“There is a desire for something new; a new twist on an American sportswear brand that allows the ambitious generation to go longer, faster and harder with intuitive product and a modern style,” said Coppens. “Under Armour is in a unique position to take on the task of defining this space with an authentic east coast sports and innovation brand footprint that is armed to enter the lifestyle market.”

Retail distribution for UAS will include UASportswear.com, select fashion retailers and Under Armour Brand Houses in Chicago and New York. UAS in Fall 2016 will include men’s and women’s apparel, footwear and accessories.

For more information on UAS, please follow Under Armour Sportswear on Facebook, @UAS on Instagram, Twitter and Snapchat and visit UASportswear.com.

Available Fall 2016, UAS is a Fresh Take on American Sportswear, Forged from the Field and Built for Life.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.

Is there a difference between sportswear, activewear, and fitness apparel?  That is a good question.  Apparel Search has tried to clarify the differences, but we are not sure that we have it 100% correct.  If you have knowledge on the subject, you can add your comments on this post regarding what you believe the answer is to the following questions.

Thank you for taking the time to read our sportswear fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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