Summer of Love Vintage Jeans

The summer of ’67 was a defining moment of the 1960s as the San Francisco counterculture movement came into public awareness.  Although fashion of the year traveled well beyond the city of San Francisco.  San Fran was a primary instigator that defined the fashion of the era.  The fact that Levi's headquarters has been based in San Francisco is possibly a contributing factor to why jeans became such an important aspect of the culture.

A generation of of our youth emerged ready to explore the world of fashion in many ways.  The summer of love inspired by life created it's own reality of style. Jeans became an expression of individuality and beyond.  

Although denim has been around far before the hippies took root in San Fran, the 1960's revolutionized jeans in many ways.  Many people took their favorite pair of jeans and converted them with paints, patches, glitter, and beads.

Little did everyone know, these burgeoning rebels of the 60's were setting the stage for decades to come.  From their music to their style to their mission in life. The spirit of the 1960's remains alive and well today. 

Take a trip to the grooviest time in history. For Spring / Summer 2017, Levi's is celebrating the 50th anniversary of the Summer of Love, its youthful optimism and freewheeling legacy. 

Vintage Levi's goes WAY beyond the summer of love.

Levi's Vintage Jeans

If you wish to learn more about vintage jeans from the Levi's brand, you will want to know more about key elements of the garment design such as the Big E tab, Little e tab, and arcuate stitching.  Did you know that during World War II, Levi's painted arcuate stitching on the jean pockets.  They did this on the men's 501 jeans and women's 701 jeans so they would not waste raw materials.  This was done as per the government's request to conserve materials during war time.

Learn more about Vintage Jeans here on Apparel Search.