It's A 10 Miss America Hair Care

It's a 10 Haircare, the go-to hair care brand for professional stylists and clients across the globe, is proud to announce its role as the Official Professional Hair Care Sponsor of "The 2018 Miss America® Competition." To celebrate, the brand is launching an unprecedented, interactive campaign offering everyone in America a chance to receive a free bottle of the brand's #1 selling Miracle Leave-In Product if the newly crowned Miss America comes from their state.

Starting yesterday, residents of the fifty states and the District of Columbia can visit http://missamerica.itsa10haircare.com/ to register for this campaign.  Registered residents of the state from which the new Miss America hails will automatically receive a free 2 oz. Miracle Leave-In Product in the mail, courtesy of It's a 10 Haircare. In addition, everyone else who registered coast to coast and in Alaska and Hawaii will also receive a coupon code for a free gift with purchase at Itsa10Haircare.com, regardless of their state.

"This campaign is a way to celebrate not only the women making a difference in the Miss America Competition, but also our fans nationwide who are pursuing their unique dreams, careers and philanthropic endeavors," said Carolyn Aronson, Founder and CEO of It's a 10 Haircare. "The Miss America Organization's philanthropic arm is particularly appealing to me, as I have made it my mission to give back in ways that empower women and celebrate diversity. Together, we are going to reach millions of Americans and help them feel recognized and inspired – we couldn't have hoped for a better partnership." 

During the broadcast of "The 2018 Miss America Competition," Aronson will share her story and talk about the promotion.

"The 2018 Miss America Competition" will broadcast live on ABC from Atlantic City's Boardwalk Hall on Sunday, September 10th (9:00 – 11:00p.m. ET and PT).

The Miss America Competition showcases the intellect, grace, and exceptional talent of 51 accomplished women representing their home states (and District of Columbia) as they compete for the coveted title of Miss America. As previously announced, Chris Harrison (ABC's "The Bachelor" franchise and "Who Wants To Be A Millionaire") returns to host the legendary competition, with Sage Steele (ESPN's "SportsCenter on the Road" and "SportsCenter: AM") joining as co-host. Celebrity judges for the final night of the competition include Thomas Rhett, Molly Sims, Jordin Sparks, and Jess Cagle.

For the latest news, be sure to follow Miss America (@MissAmerica) and It's a 10 Haircare (@itsa10haircare) on social and join the conversation by using the official hashtag for the show, #MissAmerica.