Soorty, Pakistan’s largest vertically integrated denim company has announced its newest innovation, ZERO STONE, a future-proof innovation that will revolutionize the traditional stonewash in the denim laundry. ZERO STONE offers several environmental and social advantages in the denim world, such as minimal use of natural resources, positive effluent discharge, increase in the speed of production permitting usage of lower laser power & prevention of fabric tearing during laundry.
For years, Soorty has invested in disruptive technologies and developed environmentally and socially conscious denim laundry systems that help in reducing the use of water, chemicals, and energy. It places a strong focus on planet protection, human value, and commitment to its worker's health and safety. Soorty creates a wide variety of sustainable washes, from traditional vintage washes to unique & innovative fashion styles with a sustainable mindset. SAY GOODBYE TO STONES IN THE LAUNDRY
ZERO STONE – the newest pillar of Soorty’s Smart Laundry system that helps achieve the stonewash appearance in denim garments without using the conventional pumice stones. This new method allows savings of resources like water, energy & chemical. With traditional stonewash, the pumice stones and denim garments are put together in an industrial washing machine where garments are repeatedly pounded and beaten in a tumbler. Which eventually gives jeans a vintage and worn look on a freshly made garment.
ZERO STONE replicates the visuals of traditionally made garments but reduces the use of water and implements a positive effluent discharge rather than the emission of hazardous chemicals. Further minimizing the use of natural resources, the innovation transforms sustainable garment manufacturing at scale.
With this technology, enchanted wash effects are achieved at the lowest 1:1 liquor ratio. In comparison to the conventional stone wash, ZERO STONE consumes 43% less water, 18% less energy, 19% less chemical, and 5% less worker impact per garment. This means a great amount of water, chemicals & stones that are used in the traditional stonewash process are now saved.
Denim laundries have a critical role in water pollution & depletion of natural resources. Soorty is committed to sustainable garment production at scale for denim garments that look & feel fashionable while respecting our planet by using its resources smartly. Soorty defines themselves as engineers at heart with a need to be restorative by design. Innovation is radical responsibility & we are crafting our future with this consciousness, step by step, every single day. Soorty is dedicated to becoming the world’s most responsible denim producer at scale.
About Soorty
Soorty is a family of engineers and designers who are passionate about creating denim that makes people look and feel good by imbuing its core values of innovation, design, and sustainability. Believing that sustainable denim needs to be manufactured at scale, Soorty is using its comprehensive vertically integrated infrastructure spanning Pakistan, Turkey, and Bangladesh to do just that. The company offers LEED-certified production in cost-leading countries Pakistan and Bangladesh, a co-creation development facility in the hub of denim innovation Turkey, and design centers in the denim fashion hubs of the world - New York and Amsterdam. It has developed a strong foothold in European and US markets, producing for high street as well as premium brands in these regions.
Soorty is the only company to have LEED Platinum and Cradle2Cradle Gold certification across both its denim fabric mill and garment factory, a testament to its commitment to the circular economy and mass sustainable production.
Soorty uses its extensive factory floors as spaces for social change. Under its Prism Project, it has hired hearing-impaired individuals in high-noise areas in its laundry, flipping disabilities into strengths. Its SEWS program uses a traveling street theater to sensitize male members of under-privileged households to the benefits of female employment, in order to bring a paradigm shift in women labor force participation in Pakistan.
Soorty Organic Cotton Initiative, SOCI, is Soorty’s recent venture into organic cotton farming. Covering 1000 farmers, SOCI will not only build capacity for organic cotton, but also enhance livelihoods through financial inclusion, women's vocational training, and access to clean water.
NASDA Green Energy limited is Soorty Group’s venture into wind power. Starting September 2021, this will produce 50 MW of renewable energy for evacuation through the national grid to unelectrified rural neighborhoods.
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Will this be the end of stone washing for denim jeans? It certainly would be wonderful for the fashion industry to help reduce the use of water.
