In the 21st Century, leather is trendy in fashion. However, this modern fabric cannot be decently sanitized. Dutch company, Undercolor B.V, is launching Executive Grade's latest leather innovation in partnership with one of the leading tanneries in India. The only leather approved for automatic machine wash with detergent at temperatures up to 40 degrees Celsius / 104 Fahrenheit, does not require maintenance, holds extra features, and comes with a three-year warranty.
"Our Indian partner is a family-owned tannery and manufacturer of shoes and clothing. At its 4th generation, they have been experimenting a variety of combinations ifor tanning the leather with specific vegetables extracts. Discoveries they made but never took that serious to actually develop studies" Eliot Paus, developer of Executive Grade.
Executive Grade washable leather holds remarkable features. It is genuine, full-grain leather sourced directly from the meat industry's rawhides, including sheep, goats, cows and, buffalos. The only leather approved for automatic machine wash with detergent at temperature up to 40 degrees Celsius / 104 Fahrenheit. It has also been certified to possess non-allergenic properties. Additionally, this leather is maintenance-free. If the need arises for ironing, use an iron without steam and place a cloth in between. Occasionally, it can be used with the dryer till semi-dry.
It can be produced at any thickness since it currently holds the thinnest leather tag by industry standards- with measurements reading up to 0.3 mm, without altering its high strength qualities and durability. With the breathable level in control and with up to 3 times elasticity feature, Executive Grade is perfect for lingerie and sports fashion. Moreover, it comes with the option for holographic reflections multicolor, gold, or any other combination. On top of that, it also comes with either a matte or glossy finish. This endears it as must-have wear for spring-summer fashion collections. Through this project, Undercolor B.V is on a mission to drive fashion-forward and empower designers to adopt diverse leather innovations.
The Executive Grade leather is a custom-made product with fully customizable texture, comes in any Pantone color, high-definition laser-cut, embossing, thickness, elasticity, etc. It is abrasion-resistant as well; hence durability is guaranteed. It does not require linen or another impeachment. In trying to lead the way in ethical, sustainable fashion, the leather is made from 100% vegetable extracts. In addition to all the above impressive features, we produce Executive Grade with waterproof attributes, ideal use for flooring, shoes, cars, jewelry, toys, etc.
Some important tips that guarantee the Executive Grade leather will last are to sanitize it with a washing machine at temperature up to 40°C / 104 Fahrenheit) and maximum 800 rpm. Detergents approved for black laundry that do not have bleach or Sodium Perborate are the only approved. Avoid leather conditioners, and remember to dry the leather horizontally for the most effective drying process. When dried, the leather is stiff but, within 5 minutes, regains its flexibility and smoothness once it's against the body and warmed up. During the cleaning, the rinsing water will be colored during the initial washes, but this is nothing to worry about since the leather color is not affected at all. There might be some minimal loss of color after about a hundred washes, but that will be hardly noticeable.
The India-based tannery can produce up to 500,000 square feet of Executive Grade leather every month. This is done exclusively with vegetable extracts and sustainable certified. Is produced in India at European Standards with strict supervision and in control by the Dutch team. As well, trading operations are secured, being governed by Dutch and European law.
The upcoming Executive Grade innovations will be prooving leather to hold attributes that will be even saving lives", says Eliot
Learn more at executive-grade.com
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