They have taken the aesthetics from the First Person Shooter games and turned it upside down. They want to offer gamers and shoppers a whole new experience at the same time as they continue their mission to take an active stand for more love in the world, comments Lina Söderqvist, Marketing Director, Björn Borg AB.
In First Person Lover, evil and hatred is taking over a place in the world. You mission as a Love Agent is to fight the forces of evil with the power of love. Equipped with a love glove, you master your enemies with e.g. a hologram kiss blower, a flower petal thrower or rainbow caster made from pink gold, white leather and acrylic glass for the ultimate style experience.
The Spring Summer collection is inspired by fictional worlds like mesmerizing mythical islands, lost worlds and visionary computer games. The collection was first presented at Fashion Week Stockholm last August.
Fashion Show Video Published on Aug 28, 2014
In impressive caves on an island in Stockholm, Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg ”First Person Lover” computer game, releasing worldwide in January 2015 together with the brand’s SS15 collection. More information about the collection can be found at the bottom of this page.
It has been extraordinarily fun to see the collection come to life in 3D and having avatars wearing it. The game has taken my vision of fictional worlds to a whole new level. I might be the first designer ever that has his collection bought through a game, says James Lee, Head Designer, Björn Borg.
The First Person Lover Game is free of charge and can be played with Mac or PC at firstpersonlover.com
Game Specs:
- Single player First Person Lover Game
- Web based game for PC and Mac found at firstpersonlover.com
- 30 minutes+ of game play in three levels
- Lets players shop Björn Borg clothing in an in-game shopping mall
- Co-developed with gaming star Christopher “GeT_RiGhT” Alesund
- Game characters are inspired by strong, individual and fashionable models
- Game world inspired by Sao Paolo, Brazil
- All weapons are fictional and co-created by Garbergs/Isbit Games and Björn Borg
- Graphic artist Christopher Brändström has recreated the Björn Borg Spring Summer 2015 collection in 3D.
- Developed by Isbit Games.
- Co-developer: e-sport player Christopher “GeT_RiGhT” Alesund,
Learn more about fashion games here on Apparel Search.
More about the SS15 collection:
Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined.