Bohemian Rhapsody & Lucky Brand

Lucky Brand announces their collaboration with Twentieth Century Fox Film and Bravado with a collection of seven vintage-inspired men's and women's Queen concert tees to celebrate the release of the new film, Bohemian Rhapsody, in theaters November 2nd, 2018.

How Fashion Licensing Works

Fashion licensing is a business arrangement where a fashion brand grants permission to another company (the licensee) to use its brand name, logo, designs, or other intellectual property to create and sell products. This allows the licensee to leverage the brand's reputation and recognition to market and sell products, while the licensor (the fashion brand) earns royalties or fees for granting these rights. Here's how fashion licensing typically works:

Identification of Brand and Potential Licensee:

The process begins with a fashion brand (licensor) identifying potential categories or products that could be licensed. For example, a clothing brand may consider licensing its name and designs for accessories like handbags, shoes, or fragrances.

The brand then searches for potential licensees—companies with the expertise and resources to produce and distribute the licensed products. These can include established manufacturers, retailers, or specialty firms.

Negotiation and Agreement:

The licensor and potential licensee engage in negotiations to define the terms and conditions of the licensing agreement. This includes the scope of the license, the specific products or categories covered, the duration of the agreement, and financial terms.

Financial terms often involve royalty payments, which are typically a percentage of the licensee's sales of licensed products. There may also be upfront fees, minimum guaranteed payments, or a combination of these.

10 Tips for Promoting Your Fashion Brand

Promoting a fashion brand effectively requires a strategic approach that encompasses online and offline marketing tactics. Here are ten essential steps to successfully promote your fashion brand:

1. Define Your Brand Identity:

Before promoting your brand, establish a strong and cohesive brand identity. Define your unique selling proposition, target audience, brand values, and aesthetic. Make sure your brand identity is consistent across all promotional activities.

2. Create Compelling Content:

Develop engaging and visually appealing content showcasing your clothing line. High-quality images, videos, blog posts, and social media updates are essential to capture attention and communicate your brand's story and style.

3. Leverage Social Media:

Utilize popular social media platforms such as Instagram, Facebook, Pinterest, and TikTok to showcase your products. Post regularly, engage with your audience, collaborate with influencers, and use relevant hashtags to increase visibility.

CORDURA Brand Celebrating Decades of Durability

INVISTA's CORDURA® brand is celebrating five decades of continuous advancements that have helped shape the world of military, workwear and outdoor products. In honor of its 50th year, the brand is launching an array of new fiber and fabric innovations, exciting end-use applications, on-trend collaborations, a "50 for 50" global roadshow and is featuring stories of the past and present from supply chain partners and brand customers.

"This very special year is going to be one for the books as we unveil our most groundbreaking innovations and collaborations," said Cindy McNaull, global CORDURA® brand and marketing director. "Since commercialization of the fabric in 1967, the CORDURA® brand has worked hand-in-hand with its mill and supply chain partners to break molds and blaze new trails - with all signs, roads and paths leading to a next generation of durable solutions. And 2017 may be the best year yet."

The brand kicks-off its celebration in early January 2017 with:  

• New Fiber Technologies. The CORDURA® brand has pushed its legacy T420 nylon 6,6 staple fiber to the next level of tenacity. The new state-of-the-art, patent-pending INVISTA T420HT fiber is the highest tenacity nylon 6,6 staple fiber INVISTA has ever produced. This military-grade fiber technology is super strong and exceptionally durable, offering a new dimension of lightweight comfort and protection for extreme environments. Already adopted for use in combat uniforms by a major international military, multiple wear trials with fabrics made with INVISTA T420HT are underway, including extensive testing by the US military.  Dickies® is the first commercial customer to use fabrics made with this new innovation and will launch its Dickies PROTM with CORDURA® military-grade fiber technology collection in Fall 2017. 

• New Fabric Technologies. Carefully crafted blends of natural fibers and nylon 6,6 in fabrics like CORDURA® Denims and CORDURA® Combat WoolTM, are driving soft-comfort performance materials of the future. Blends of cotton, TENCEL® and wool with CORDURA® Denim technology create durable, long-lasting and cross-functional fabrics with next generation technical benefits including moisture management, thermal regulation, and more. Collaborations with Cone Denim on a first of its kind CORDURA® Selvage Denim and with Artistic Milliners on new CORDURA® COMBAT WoolTM Denim blends usher in new technical denims of the future. 

• New Collaborations. Special collaborations will reflect on the past and reinvent the future. In the early 1990s, INVISTA's CORDURA® brand and Woolrich, America's Original Outdoor Clothing Company®, collaborated to create Wool-DuraTM, a specialty blend of iconic Woolrich wool and nylon 6,6 CORDURA® fabric used in hunting apparel. Now, the two are back together for the 50th anniversary of the CORDURA® brand with a newly reimagined Wool-DuraTM collection of fabric and garments that take inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist for today's urban consumer. Spun and woven in Woolrich's 187 year old mill, the Wool-DuraTM collection mixes the legendary durability of CORDURA® fiber with the natural Woolrich wool qualities of warmth, comfort and softness to create a new contemporary classic. 

50th Anniversary Capsule Collections. Inspired by icons of the 1960s - like pilots, astronauts, superheroes and more with a modern spin and space age flair - the new CORDURA® + Struktur Studio + Artistic Milliners 'X Venture Collexion', features state-of-the art CORDURA® Denim technologies engineered by Artistic Milliners, Pakistan. The future of innovation is collaboration in this exciting retro-futuristic range of garments made with CORDURA® Combat WoolTM Denim and CORDURA® Denim TENCEL® blends featuring specialist Schoeller® 'c_change' and 'cerasphere' coating technologies. 

The 50th Anniversary Roadshow kicks off at Winter Outdoor Retailer 2017 in Salt Lake City, then heads to SHOT Show in Las Vegas, Munich Fabric Starts Blue Zone, ISPO Munich in Germany, IDEX in Abu Dhabi, Techtextil in Frankfurt, Germany and more. Follow along on social media with hashtag #CORDURA50.

About CORDURA® brand

INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable FabricsTM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps and used with an ®, and it must be followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees.

More new about INVISTA. 

Thank you for taking the time to read our textile industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Integrate Fashion Rules Into Protective Work Clothing

INVISTA's CORDURA® brand fabric, known for durability, comfort and performance, has joined forces with students at ESMOD Paris to bring a new perspective to workwear: How to integrate the rules of fashion into protective work clothing.

Using inspiration from a range of CORDURA® fabrics, ESMOD students will develop a complete style portfolio consisting of several casual designs for both men and women. Designers will begin with traditional work clothing concepts and integrate modern world fashion styling concepts. The goal is to create versatile pieces showcasing style crossover between fashion, sport and work clothing. Selected student designs will be produced using appropriate CORDURA® brand fabrics.

Students will explore a family of CORDURA® fabric technologies, renowned for resistance to abrasion, tears and scuffs: CORDURA® Naturalle^TM fabric with the look and feel of cotton; CORDURA® HP Hi-Vis fabric for high visibility solutions; CORDURA® NYCO fabric combining cotton with nylon 6,6 for clothing that is ultra-comfortable and durable; CORDURA® Denim fabric, offering abrasion resistant performance with a traditional denim style; and CORDURA® Combat Wool^TM fabric combining the warmth and comfort of wool with durability of nylon. Additionally, students will learn techniques such as printing, dyeing and embroidery to integrate into their finished concepts.

Final designs will be presented on April 6, 2016 at ESMOD Paris. Representatives from the CORDURA® brand team will have the opportunity to select garments to feature in special CORDURA® brand young designer displays at international trade exhibitions including Expoprotection in France (November 2016) and Outdoor Retailer in the United States (August 2016). Young designers will also be able to choose technical textiles from the range of CORDURA® fabrics to support future design activities.

"Innovation is an integral component of our brand ethos. This collaboration is an opportunity for the CORDURA® brand team to share its know-how of performance fabrics, and raise awareness about technical textiles among young designers," said Cindy McNaull, global CORDURA® brand and marketing director. "The CORDURA® brand strives to empower designers to create the desirable and wearable solutions of today, and tomorrow." Through opportunities like this, young designers at ESMOD Paris can learn how to work creatively within the technical constraints of certain clothing industry sectors.

Christine Walter-Bonini, managing director of ESMOD, is enthusiastic about this collaborative project: "We are delighted to facilitate this meeting between the young people who are designing tomorrow's fashions and the CORDURA® brand, because this creates a new link between innovation and tradition, the key theme for ESMOD since 1841."

For more information about the collaboration, visit http://www.cordura.com/en/sponsorships/esmod_paris.html.

About CORDURA® BrandINVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics^TM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps, used with an ®, and followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTAWith leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com.

About ESMOD Paris Fashion Design School

Founded in 1841 in Paris, the fashion capital of the world, ESMOD is a school that has established its presence throughout the ages in the world of fashion. Carefully following and anticipating the evolutions of the time to provide a complete training at undergraduate and graduate level, ESMOD covers all areas of fashion including fashion design and fashion business. Five words that capture the essence of ESMOD are: creation, creativity, technicality, innovation and skill.

ESMOD is a network of 21 schools in 15 different countries which provides a foundation of training adapted to the culture and market of each country where they operate. This close-knit, enriching network allows both current students and alumni to stay connected.


With a strong network of important contacts, ESMOD can easily support its students in their career success. ESMOD's alumni includes: Olivier Rousteing (France), Juun J. (Korea), Damir Doma (Germany), Dice Kayek (Turkey), Alexandre Vauthier (France), Catherine Malandrino (USA), Jérôme Dreyfus (France) … official website: www.esmod.com.

Thank you for taking the time to read our textile industry blog post. 

You may also have interest in learning about workwear clothing retailers from our fashion retailer section.

Learn more about ESMOD fashion school from our fashion schools in France page which is found in our research & education section.

We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Lucky Brand Limited Edition Rolling Stones

Los Angeles-based Lucky Brand, America's premier denim brand, has teamed up with Universal Music Group's global music merchandising company, Bravado and catalog label, Universal Music Enterprises (UMe), to celebrate The Rolling Stones' North American tour, ZIP CODE, and Sticky Fingers album reissue. The collaboration will give Lucky customers and Rolling Stone fans an authentic experience that includes a limited-edition line of tees and jackets, in-store merchandise and a VIP Experience giveaway.

In making this announcement, Carlos Alberini, CEO of Lucky Brand said, "We are thrilled to partner with Bravado and Universal Music Enterprises to celebrate The Rolling Stones ZIP CODE tour and album reissue with this limited edition collection and in-store experience. Lucky Brand was founded upon a love of music paired with an irreverent rock and roll attitude, both of which The Rolling Stones, world legends, embody more than any other artists in history."

"We are always looking for ways to give the great artists we represent the opportunity to excite and invigorate their fans by presenting a truly cohesive offering of music and merchandise," said Tom Bennett, CEO of Bravado. "Lucky Brands is the ideal partner to celebrate this rerelease of Sticky Fingers, in what was a seminal moment in music history. They have approached this campaign with the same attention to quality and detail that the Rolling Stones bring to each and all of their projects.  We're thrilled that we can celebrate this reissue of Sticky Fingers and the launch of the bands ZIP CODE tour in such a hugely impactful way and are confident that Rolling Stone fans will love this as much as we all do."

"We are excited to partner with Lucky Brand as it allows us to offer fans a great opportunity to get their favorite quality lifestyle clothing with an exclusive design featuring one of the greatest bands of all time - the Rolling Stones," said Bruce Resnikoff, President and CEO, UMe.

The partnership will launch simultaneously with the ZIP CODE tour kick-off at Petco Park in San Diego, CA, on May 24th. The Lucky Brand x Rolling Stone collection will be available online at LuckyBrand.com and in Lucky Brand stores across the country on May 28th. The collection features 24 men's and women's tees, with prices ranging from $39.50 to $49.50. Additionally, the 'Sticky Fingers' reissue, one of the most revered albums in the storied catalog of the legendary Rolling Stones, rounds out the collection as the album will be available in all Lucky Brand stores and online at LuckyBrand.com in early June, with 100% of the profits from the sale of CDs benefitting VH1 Save The Music.

The partnership also includes The Rolling Stones "VIP Experience" giveaway -  two tickets to the 4th of July show in Indianapolis, a $1500 travel voucher and a $500 Lucky Brand shopping spree. The giveaway will be hosted online on LuckyBrand.com. 

Learn more about Lucky Brand fashion company here on Apparel Search.

By the way, the limited edition Rolling Stones t-shirts pictured above are only part of the collection.  You really should visit the Lucky Brand website to view the others.

NIC+ZOE and Air Paris

Up and coming knitwear brand NIC+ZOE has named AIR PARIS as its lead creative agency. Their first collaboration is a F/W campaign featuring iconic supermodel Angela Lindvall. CEO Susie Mulder said "Angela was the perfect choice for NIC+ZOE, not only is she a beautiful and highly respected model but also a dedicated mother leading an activist lifestyle. Angela's personal passions around empowering women and maintaining a balanced and environmentally aware lifestyle are perfectly aligned with our brand and our company values." The campaign also includes a BTS video featuring conversations between Angela, Susie and Zoë, the brand's namesake and Director of Merchandising.

Creative Director, Klitos Teklos brought the campaign to life with renowned photographer Dusan Reljin and stylist Sarah Gore Reeves, with hair by Kevin Ryan and make-up by Frank B.

The campaign is inspired by the brand's expertise in knitwear and its true essence of combining texture, color and print. Teklos stated "We wanted to elegantly interpret this by combining two elements together: the strong and aspirational woman and the beautifully rich textures that she wears.  We also saw the brand's plus sign as a symbol of balance. NIC+ZOE was created for the modern woman who goes about her busy day while looking great, being comfortable and maintaining a centered sense of herself. This union of luxury and comfort enabled us to highlight NIC+ZOE as a brand that uses inspiration, intuition, emotion and craftsmanship to inspire, serve and empower women. The campaign is the result of this thinking; it signifies all aspects that come together to form an iconic brand."

The integrated ad campaign will launch in the September issues of top fashion publications such as: Elle, Harper's Bazaar,and Lucky. Additionally it will launch across digital properties, with print and video featuring Angela Lindvall, and a newly revamped website also designed by AIR PARIS.

ABOUT NIC+ZOE

NIC+ZOE is an American fashion brand recognized for its innovative knitwear, unique colors and prints, and luxurious comfort and fit. Founder and Chief Creative Officer Dorian Lightbown travels the world for inspiration and has tailored her collections to the modern woman, who balances her life of work, family, creativity and passion, while looking great and feeling comfortable with herself and her surroundings. Based in Boston, NIC+ZOE is a close-knit company named after Lightbown's two children-Nicholas and Zoë. NIC+ZOE is available at major department stores, top specialty players and online at www.nicandzoe.com.

   

ABOUT AIR PARIS

AIR PARIS is an independent full-service service agency with an expertise in brand development, through tailor-made strategy, innovative creativity, unique advertising and custom 360° brand experiences.The agency believes that brands come before advertising and grants immense respect to the core essence of a brand and its unique territory.

AIR PARIS provides expertise on global brand positioning and advertising through its strong international presence in Paris, Shanghai and New York. Its long history of successes and milestones for leading luxury, fashion, jewelry, fragrance and beauty brands includes LVMH, Dior, Longchamp, L'Oréal Group, Estée Lauder Group, Jil Sander, Elie Tahari, Links of London, GUESS, Halle Berry, Kate Moss, Beckham, Murad and WANT Les Essentiels De La Vie.

Thank you for taking the time to read our fashion brand blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

NIC+ZOE First Brick & Mortar Store

Boston based brand and leader in the women’s fashion industry, NIC+ZOE is proud to announce the opening of its first-ever brick-and-mortar store in their very own backyard! NIC+ZOE officially opened their doors just YESTERDAY to showcase not only their iconic knitwear, but also a newly launched home collection in the renowned Prudential Center. 

With the opening of their first ever retail location, NIC+ZOE will be able to connect with their customers by hosting interactive experiences and services, such as styling tips with the brand’s designers, personal shopping and closet editing with Dressed Inc., a custom pattern room for home décor, pillow making stations, events with local charities and much more.

NIC+ZOE has thoughtfully chosen to create a very special retail space within the community for collaborations, fashion shows and charity events to give back to the loyal clientele that inspired and helped build the brand to what it is today. NIC+ZOE was created for the busy, confident woman who looks stylish without sacrificing comfort, and the new store will provide a unique shopping experience to perfectly meet her needs. This concept enables NIC+ZOE to use inspiration and craftsmanship to serve and empower women.  Later this year, NIC+ZOE is honored to be sponsoring the annual Mass General Hospital Fashion Show at The Revere Hotel in Boston by providing all of the apparel for the show as well as gift special pieces to cancer center patients – a cause true to the brand’s devotion to the community and people in need.

In addition to the excitement surrounding the store opening, NIC+ZOE was recently awarded as one of the “Top Ten Small Businesses” in Boston by the Boston Chamber Of Commerce, the only fashion brand awarded in 2014. This special honor will be celebrated at the Grand Opening Event in collaboration with Boston Magazine on October 2^nd, inviting Bostonians to experience the NIC+ZOE brand and the family within.

NIC+ZOE, along with their advertising agency Air Paris, sought to create a rustic yet luxuriously modern ambience to paint the perfect picture of natural femininity and strength in the flagship location. A combination of natural wood tones paired with mineralized steel will create a balanced feel that perfectly reflects the brand and will truly bring the story of the NIC+ZOE woman to life.

“We are incredibly excited to bring NIC+ZOE to life for our customers in the city where our brand was born. The store provides us a living laboratory to test new concepts and allows us to talk directly to our customers and learn from them every day. I can’t wait to work the floor!” says Susie Mulder, CEO of NIC+ZOE.

The apparel company’s sleek and stylish store will house NIC+ZOE’s well-known pieces, including their essentials collection: a must-have basics collection that is offered season after season and their newly launched colored neutrals program. Additionally, the brand will also be taking their first-ever step into the home sector, utilizing the brand’s favorite prints and patterns to create pillows and throws. The store will join the Prudential Canter’s family of other retailers in the area such as Saks Fifth Avenue, Club Monaco, and Kate Spade Saturday.

NIC+ZOE

800 Boylston Street

Boston, MA 02199

  

This NIC+ZOE store is the first of many to open as the company expands nationwide, which will help support, but not compete with, its existing and future retail partners. 

About NIC+ZOE

NIC+ZOE is an American fashion brand proudly rooted in Boston. The close-knit company is widely recognized for its innovation, quality, function and style. The brand’s modern take on knitwear offers distinctive colors and patterns, feminine textures and soft neutrals designed to deliver luxurious comfort.

NIC+ZOE reflects the spirit and wanderlust of its founder and Chief Creative Officer, Dorian Lightbown, who named the brand after her two children—Nicholas and Zoë. Lightbown studied at Pratt and Rhode Island School of Design and is widely recognized as one of the leading knitwear designers in woman’s apparel today. After more than 20 years in knitwear design and development, Dorian launched NIC+ZOE in 2006.

The beautiful design, fine materials and expert craftsmanship layered into every NIC+ZOE piece have attracted a loyal following of women who make busy look good.

Inspired by life, travel, design and textiles, the brand is committed to creating elevated essentials tailored to today’s woman. NIC+ZOE is available at major department stores, premier specialty boutiques, and online at nicandzoe.com.

Next Generation Performance Cotton

CORDURA® Brand and Cotton Incorporated Debut Next Generation Performance Cotton

INVISTA's CORDURA® brand and Cotton Incorporated are continuing to collaborate with the debut of woven and knit blended performance natural fabrics featuring specialty moisture managing TransDRY^TM and STORM COTTON^TM technologies from Cotton Incorporated. The technologies combine the tried and true, long-lasting durability of CORDURA® fiber and the comfort of cotton. These state-of-art, quick-dry performance fabrics are the latest additions to the portfolio of fabrics based on intimate blend CORDURA® NYCO fabric technology. The collaboration is another milestone in the CORDURA® brand's 50^th anniversary celebration and will debut at Summer Outdoor Retailer Show (CORDURA® brand booth #39212 and Cotton Incorporated booth #38037).

More than two in three consumers (67 percent) say performance features are important in their clothing purchase decisions according to the Cotton Incorporated 2016 U.S. Activewear Study. "Continuing with the theme of innovation through collaboration in our 50^th anniversary year, we are thrilled to debut an exciting next chapter in our 'performance naturals' collaboration with the talented team at Cotton Incorporated," said Cindy McNaull, global CORDURA® brand and marketing director. "When you combine CORDURA® brand durability with the hidden science of TransDRY^TM and Storm COTTON^TM technologies, 'the fabric of our lives' seamlessly takes on a whole dimension of long lasting comfort."

Pepper Jacques Fashion Brand

Pepper Jacques is a young womenswear fashion brand that has experienced the many twist and turns of starting a business, yet they continue to persevere.  If you enjoy learning about emerging fashion brands, it would be a good idea for you to learn where they have been, where they are going and who they are.

Last week we heard Iman say at a 92Y event that there are no young black designers.  The designers behind Pepper Jacques would like to counter that point and say that, "we are here".  As designers who dare to enter into the fashion space they know that they have set a high hurdle to climb as the cost barrier to entry into general fashion is high already and luxury fashion is simply mind boggling. They are also a brand that looks to stray for the traditional fashion operations path by embracing sizes 0-22 as one brand.  We are not a misses brand. We are not a plus brand.  We are simply a modern inclusive fashion brand. We are also redefining shopping experiences using technology, breaking away from seasonality & pursuing pop ups as business model versus brick and mortar locations.  

They have an event coming up on 10/2/15 where they will showcases pieces from their collection while raising money for the American Cancer Society.  Even as a young brand, they have built giving back into the ethos of Pepper Jacques. Learn more about the event at http://www.pepperjacques.com/resort-escape/

Label Name: Pepper Jacques 

Founded: January 1, 2011

The Pepper Jacques team consist of complementing sisters, Rachel Fenderson, with degrees from Parsons The New School of Design and Hofstra University, and Marshea Fenderson, Operations Engineer with degrees from Tufts, George Washington, NC State, and Stanford, 14+ years corporate experience.

CEO & Designer: Rachel Fenderson

COO & Director of Technology: Marshea Fenderson

They are not a Misses Brand, they are not a Plus Brand, they are Fashion Brand. They create for all Women.

They produce a limited release each season with the intention of gradually completing a woman’s boudoir. Every single piece is crafted to fill a certain gap that the Pepper Jacques woman has in her wardrobe.

Pepper Jacques aims to combat body shaming at all sizes by becoming the new standard of a luxury fashion brand, inclusive.  Short, petite, tall, athletic, curvy or slender, Pepper Jacques enhances women in exclusively accessible luxury fashion so that they can reflect their best selves.

They believe that  their message is important and our presence in the marketplace will contribute to positive industry and social change.

Thank you for taking the time to read our fashion brand blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

ESMOD Workwear Collection

INVISTA's CORDURA® brand fabric, known for durability, comfort and performance, will debut original workwear designs from ESMOD Paris students at this year's Expoprotection event November 7-9, 2016 in Paris. Also on display are its latest fabric inspirations - including new denim, hi-vis and performance wool fabrics.

ESMOD + CORDURA® Brand Garments

The ESMOD + CORDURA® brand collaboration challenged students to bring a new perspective to workwear, integrating "la mode" into aspects of protective work clothing. Beginning with traditional work clothing concepts and inspiration from a broad range of CORDURA® fabric technologies, the students applied modern world fashion styling techniques to develop street savvy garment style portfolios for both men and women.  A select number of garments will be featured in the ESMOD Paris + CORDURA® brand young designer display on the CORDURA® brand stand U117.

"Driving innovation is an integral component of the CORDURA® brand ethos," said Cindy McNaull, global CORDURA® brand and marketing director. "The creative minds of young designers that help fuel this innovation are essential not only to our brand, but to our role in the industry as we develop the durable fabrics of tomorrow."

CORDURA® Brand + Lenzing TENCEL® Collaboration

Also in the spotlight will be the latest performance denim fabrics from the CORDURA® brand + Lenzing TENCEL® collaboration. New softened strength denims incorporating TENCEL® fibre are featured in the CORDURA® Denim 'Infinity' Collection part of the "Authentic Alchemie" portfolio.  Offering enhanced soft comfort properties, moisture management and sustainability benefits, the use of TENCEL® fibre helps deliver soft, lightweight and comfortable CORDURA® denims that do not compromise on durability.

According to Tricia Carey, director of global business development at Lenzing Fibers Inc., "As denim takes on modern evolution, we're able to use our denim fabrics in ways that address our lifestyle at work and in our leisure hours. CORDURA® brand brings the long-lasting durability and strength, and we help enhance it with comfort and softness."

CORDURA® HI Vis Fabrics

In addition to its line of hard wearing woven outerwear fabrics, the CORDURA® brand will also debut latest developments in its high tenacity polyester qualifying fibre range, which have helped generate an expanded portfolio of durable knit, fleece and woven laminate CORDURA® Hi Vis fabrics for the protective wear market.  This high tenacity polyester fibre range in a broad range of weights/sizes (90 to 1180 dtex) is air-jet textured for enhanced abrasion resistance and tensile and tear strength. 

CORDURA® Combat Wool Fabrics^TM from Marlane

Also on display, the CORDURA® brand has broken new ground with a range of "leisure-chic" fabrics for the workplace from Marlane, a division of Biella Manifatture Tessili S.R.L.  Officina Endurance by Marlane is a range of performance CORDURA® Combat Wool^TM fabrics for menswear, crafted to merge fashion and function in the contemporary suiting market.  A durable wool blend technology, CORDURA® Combat Wool^TM woven fabric offers enhanced abrasion resistance and longevity. From the commute to the boardroom, the Officina Endurance collection is the epitome of fashion meets function for the modern male. 

You may also want to read the article about their Cutting-Edge Performance Wool we posted earlier this week.

Thank you for taking the time to read our textile and fashion blog post.  We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Redefining Durable Denim with Authentic Alchemie Collection

CORDURA® brand announces the launch of its latest CORDURA® Denim fabric portfolio - the "Authentic Alchemie" Collection – at Denim Première Vision, May 18 - 19, 2016 in Barcelona, Spain. Fabrics from the collection will be showcased by CORDURA® Denim authorized mills at the show, including a spotlight feature on Artistic Milliners stand #A7.  CORDURA® brand and Denim Dudes author Amy Leverton collaborated on the collection to bring fresh insights to tomorrow's durable denims.

"Consumers look for authenticity in people, in brands and in turn, in the fabrics they want to wear," said Leverton. "The trick to future success in the textile industry is for manufacturers and mills to stick to what they do best. CORDURA® brand has done just that with the "Authentic Alchemie" Collection, focusing on its core - durability - but extending that to versatile, cross-functional denim innovations."

The "Authentic Alchemie" Collection merges elemental durability of CORDURA® fiber with mystical transformation, creation and combination. These technical denims are developed from carefully crafted blends of natural and man-made fibers to deliver stylish, versatile, high performance and functional materials. 

"Today's consumer is searching beyond just traditional heavy denims for ones that can sit comfortably with them throughout the day - wherever it may take them," said Cindy McNaull, global CORDURA® brand and marketing director. "The 'Authentic Alchemie' Collection is designed to push the boundaries of durability with stylish, modern and comfortable fabric combinations that are suitable for any product, market or lifestyle."

Focusing on three key trends and features for denim in 2017, the “Authentic Alchemie” Collection is designed to keep the future real.

The Future is Real: Introducing the CORDURA® Denim 'Originals' Collection

Our lives are chaotic, with constant ties to technology that leave us feeling always "on". This season is about getting back to basics, embracing simplicity, spirited off-the-grid adventures - and fabrics that can keep up.

Luxury in Lifestyle: Combining the Best of Both Worlds with the CORDURA® Denim 'Infinity' Collection

Lifestyle is high-style - today's consumer expects products that are tailored to individual needs. This means combining strong with soft, form with functionality and durability with definition.

"Di-Versitility": Engineered Comfort with the CORDURA® Denim 'Freedom' Collection
In a time when freedom and diversity allow us to be who we want and live as we like, we demand the same versatility from our fabrics. Transition seamlessly from a tough commute to a long working day to an exclusive event in durable, comfortable style.

Artistic Milliners, one of the brand's valued authorized mills, will debut its "Authentic Alchemie" Collection of CORDURA® Denims (Denim PV, booth #A7). 

"By using CORDURA® fiber technologies, we build products to last. We are designing for durability, creating jeans that feel great and can be used in many situations and conditions from office to street to outdoor... one jean created for a lifetime," said Omer Ahmed, Director (Fabric Division), Artistic Milliners.

Original designs from the CORDURA® brand + ESMOD collaboration - made with Artistic Milliners CORDURA® Denims - will also be on display at booth #A7 to help showcase the "Authentic Alchemie" Collection. ESMOD students developed style portfolios using a combined foundation of traditional workwear and inspiration from today's specialist sportswear.  The garments present the vision of these young designers for transitional work/lifestyle clothing.

Other valued authorized mills featuring denims from the "Authentic Alchemie" Collection at Denim Première Vision are: Advance Denim (China) #A11, Arvind Limited (India) #B1 and Kipas Pazarlama Ve Ticaret A.S. (Turkey) #A9.

To learn more about the "Authentic Alchemie" collection and CORDURA® Denim authorized suppliers, click here.

To learn more about Artistic Milliners denim capabilities, click here.

To learn more about the CORDURA® brand + ESMOD collaboration, click here.

About CORDURA® brand


INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics^TM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps, used with an ®, and followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

This sure seems to be good news for jeans manufacturers.

CORDURA TPX Fabric and 4EVER Flannel Fabric

The CORDURA® brand announces the launch of two new fabric innovations designed to enhance outdoor gear and apparel at Outdoor Retailer Summer Market 2016 - CORDURA® TPX and CORDURA® 4EVER^TM Flannel fabric.  The fabrics will be on display at the CORDURA® brand booth - #39213.

"We continue to react to consumer feedback and expand our fabric offerings to add versatility to our portfolio and leading brands’ end-use products," said Cindy McNaull, global CORDURA® brand and marketing director. "The addition of CORDURA® TPX fabric provides gear with enhanced durability and a waterproof finish, while the new CORDURA® 4EVER^TM Flannel fabric offers a lightweight and comfortable alternative to traditional flannels."

CORDURA® TPX Fabric

CORDURA® TPX fabric is ideal for products in the outdoor and military/tactical industries that need added durability in a lightweight construction. It is also well suited for travel gear like luggage and duffle bags. The fabric is designed to provide enhanced tear strength and abrasion resistance, as well as a waterproof finish.

CORDURA® TPX fabric is available from CORDURA® brand authorized mill Chang Ho in 99g/m² to 260 g/m² weights. It Is available in black/orange, navy and gray. However, customers are able to further customize the design using swatches from the production department.

According to Mark Chen, business manager at Chang Ho, "driven by a demand for lighter and lighter weight products, laminates are becoming increasingly popular option for today's clothing and equipment. Another benefit is the ability to combine materials with different characteristics to maximize the advantages of each. So when we were asked often: 'what material is better and stronger than our current CORDURA® bag and pack fabric offerings,' CORDURA® TPX technology was our answer."

CORDURA® TPX fabric will be on display as part of the CORDURA® + Brown Buffalo Capsule Collection - a bag and pack collaboration created for OR Show.

CORDURA® 4EVER^TM Flannel Fabric

CORDURA® 4EVER^TM Flannel fabric is designed with the multi-functional lifestyle in mind. Combining abrasion resistance, soft comfort, and warmth, it is made to be both stylish and durable in cooler temperatures. The fabric is ideal for use in shirts, shirt jackets and coat lining for applications like camping, hunting, and climbing.

CORDURA® 4EVER^TM Flannel fabric is available from CORDURA® brand authorized mill Chia Her in both light (150-160 g/sm) and medium (180-230 g/sm) weights and a variety of colors - including yellow and denim blue checkered, blue and purple 3 color gingham, and blue and gray shadow checkered.

"To meet the increasing demand for cross-functional products, CORDURA® 4EVER^TM Flannel fabric was designed to not only be comfortable, but versatile and reliable enough to wear on any adventure," said Chase Wong from Chia Her. "With its multiple weight and color options, this fabric combines fashion and function to create garments that are timeless, go-to pieces."

To learn more about the latest offerings from CORDURA® brand, visit www.cordura.com or stop by Outdoor Retailer Summer Market 2016 booth #39213.

About CORDURA® Brand

INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics^TM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps in and used with an ®, and it must be followed by the word "brand" or "fabric."


To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, Instagram and YouTube.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees.

Thank you for taking the time to read our apparel & textile industry blog post. We hope that you have found this news to be informative. You can learn more about fabrics in our textile industry section of our site.  If you have comments or questions, please add your thoughts in the discussion area below.

Learn all about fabric here on the Fashion Blog.

Marketing for Fashion Designers and Clothing Brands

The Power of Marketing for Fashion Designers and Clothing Brands: A Guide to Success

In the ever-evolving world of fashion, where trends come and go like the seasons, the role of marketing cannot be overstated. Whether you're a budding fashion designer or an established clothing brand, a robust marketing strategy is essential to propel your creations into the spotlight and connect with your target audience. In this article, we'll explore why marketing is vital for fashion designers and clothing brands, the importance of partnering with a good marketing agency, and how to effectively work with a public relations agency to promote your fashion business. We'll also provide a list of some prominent marketing agencies specializing in the fashion, footwear, and accessory industries.

The Significance of Marketing for Fashion Designers and Fashion Brands:

Building Brand Identity: Effective marketing helps fashion designers and brands establish a unique and recognizable identity. It allows you to define your brand's style, values, and mission, making it memorable in the minds of consumers.

Guess? Verse Gucci Trademark Update

Guess? fights and wins in court.

A French court has ruled in favor of Guess? Inc in the latest episode of a trademark dispute pitting the Californian fashion brand against Italian luxury label Gucci.  Gucci, owned by French luxury goods group Kering SA , had accused Guess of selling products such as wallets and belts which copied or mimicked its own designs.  The Court of Paris rejected Gucci's claims, finding no trademark infringement or unfair competition, Los Angeles-based Guess said in a statement on Monday. 

On a historical note, the trademark dispute between Gucci and GUESS concluded in Italy on May 2nd, 2013 after the Court of Milan, in an 83 page ruling, rejected all claims brought by the Florentine-based label against GUESS. Moreover, the Italian Court has ordered the cancellation of certain of Gucci's diamond pattern, G logo, and "Flora" pattern trademarks. The cancelled registrations included 3 Italian trademarks and 4 trademarks covering the European Community. The Court has also rejected Gucci's rights in a "Square G" logo.

In 2009, along with a similar action in New York, Gucci filed suit against GUESS in Milan, the fashion capital of Europe. Subsequent actions were filed in Paris and Nanjing, China. The logos in the Milan dispute were similar to those in New York as were the claims, which included trademark infringement, counterfeiting and unfair competition. The New York case ended in 2012, with Gucci receiving minimal monetary damages and narrow injunctions on a handful of logos. In 2013, the Court in Milan has totally rejected all of Gucci's claims.

The Milan verdict was an important decision and judgment, not only because it has been issued in Italy, the birthplace of the Gucci brand, but also because the Court agreed with GUESS in practically all its principal arguments, ruling that the diamond pattern and floral motifs are common in the world of fashion and, in particular, that the popular GUESS Quattro G logo pattern (also with a single G in the corner of the diamond) has "nothing to do" with Gucci's interlocking double G pattern, one of the principal claims made by Gucci.

The judgment also confirmed one of the key pillars of the GUESS defense, previously expressed in the New York trial, that there is no foundation to Gucci's accusation that GUESS was trying to "Gucci-ize" its brand or attempting to confuse customers and dilute the Gucci brand.

You can read below to learn more about both companies.  Please don’t confuse between the two.

ABOUT GUESS?, INC.

Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS at www.guess.com.

About Gucci

Gucci is one of the world’s preeminent luxury brands, recognized the world over for its fashion innovation and impeccable Italian craftsmanship.  Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination for the world’s most discerning men and women, representing at once contemporary glamour and traditional Made In Italy craftsmanship. Gucci designs and produces women’s and men’s ready-to-wear, handbags, small leather goods, travel accessories, footwear, fine jewelry, watches, eyewear, fragrances and cosmetics, children’s clothing as well as other timeless lifestyle items.  Every Gucci piece carries with it close to a century’s worth of artisanal quality and unparalleled design. To learn more about the brand’s 94-year history, visit The House of Gucci.

If you have a popular fashion brand, it is most definitely worth protecting your trademark.

Thank you for taking the time to read our fashion brand blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

A Guide to Starting Your Own Fashion Business

The world of fashion is an ever-evolving landscape where creativity meets commerce. Starting a fashion business is a thrilling endeavor that requires a perfect blend of artistic vision, strategic planning, and a solid understanding of the industry. Whether you dream of launching your own clothing line, an accessory brand, or a fashion consultancy, this article will guide you through the essential steps to turn your fashion aspirations into a thriving reality.

1. Define Your Niche and Brand Identity

Before diving headfirst into the fashion industry, it's crucial to identify your niche and establish a clear brand identity. Research the market to understand gaps and opportunities. Consider your personal style, values, and the unique perspective you bring to the table. Your brand's identity will influence everything from product design to marketing strategies.

2. Conduct Comprehensive Market Research

Thorough market research is the foundation of a successful fashion business. Understand your target audience, their preferences, behaviors, and purchasing patterns. Analyze competitors to identify what sets your brand apart. This research will help you make informed decisions about your products, pricing, and marketing efforts.

3. Create a Business Plan

A well-structured business plan acts as a roadmap for your fashion venture. Outline your business goals, financial projections, marketing strategies, and operational plans. Include details about your brand positioning, product range, distribution channels, and pricing strategies. A solid business plan is essential for attracting potential investors or securing loans.

Los Angeles Fashion Market Week June 2014

The Fall / Holiday Los Angeles Fashion Market will take place from Sunday - Wednesday, June, 8-11, 2014, at the California Market Center (CMC) on 9th and Main in Downtown LA. Show hours are from 9a-6p daily. Although showrooms will be open starting Sunday of LA Fashion Market, SELECT Contemporary Tradeshow and TRANSIT Footwear & Accessories Show will run Monday - Wednesday, June 9-11, 2014. Show hours for SELECT will be 9a-5p, Monday and Tuesday, and 9A-4P on Wednesday. Hours for TRANSIT will be 10a-5p, Monday and Tuesday, and 10A-4p on Wednesday. In addition to the well-established resources already at the CMC, many new lines and showrooms will be debuting this Market. These include: Sandra and Minnie, Red Wagon Baby, La Chic Embroidered Designs, Zigi Soho, London Trash, Ken Abbott, Emperia Handbags, Billy Narvida, YNTJ, Woon Sik Kim, Cooper 9, William Kim, Amethyst, Belford, Hail3y:23, Jana Sweaters, Halladay, Native Shoes, W5 Concepts, Klist, Sweet Rain Apparel, Skylton, Moss/Jang, Proper Brands Showroom, One Ten Sales, RadYo!, The Pothead Diaries, Wild Rose Apparel, Cool-G, Mila Designs and many more.   "As a former model, I have many memories of coming to the CMC to do showroom fittings and to meet clients," says Dustin Moss of new showroom Sweet Rain Apparel. "This was where I began working in LA, so it was a comfortable fit to want to return here to continue the process for the next generation. I'm looking forward to seeing how the LA Market has progressed over the years and am extremely happy to be part of the CMC." Sweet Rain Apparel is just one of the several new showrooms opening on 5B. Showrooms featuring some of the best Young Contemporary lines in LA continue to emerge and transform 5B into a destination for this highly sought after category. Skylton, a denim line from France, who took part in last Market's Fre(n)sh Fashion Show, has opened their first showroom at the CMC. Also on 5B, Young Contemporary lines such as W5Concepts and KList represented by Karyn Kim have made the CMC their new home. Running in conjunction with LA Fashion Market, SELECT Contemporary Tradeshow and TRANSIT Footwear & Accessories Show will introduce a wide variety of exhibiting brands. Monday - Wednesday, June 9-11, SELECT will be held in the Fashion Theater located in the Main Lobby, while TRANSIT will be held on the 13th Floor Penthouse. Curated contemporary collections showcased at this edition of SELECT will include East Coast prep lifestyle brand L'Etoile Sport, contemporary women's everydaywear brand Elan + Castor, Los Angeles based activewear CCR Brand, emerging made in LA brand Vyda Victoria, NYC jewelry brand av max, Hilary MacMillan from Canada, California based jewelry brand Leslie Francesca, luxe bohemian accessories by Kim & Zozi, leather wrap watches by La Mer Collections, and many more. While at TRANSIT, new exhibitors will include renowned vintage men's footwear brand 1850 by Johnston and Murphy, emerging girls' and women's brand Joyfolie, leather, shoes, and accessories brand based out of Northern India Super Tannery, handcrafted, artisan jewelry by Patti O'Neil Design, renowned leather boot brand Frye Company, blogger favorite Modern Vice, and established American footwear brands, Cole Haan, Vince Camuto, Keds, and many more. "We are extremely excited for June LA Fashion Market. SELECT has seen a 25% exhibitor increase including emerging contemporary brands such as Australia's Elliott Label and established names like Kenneth Cole," says Brittany Carr, Senior Events Manager at the CMC. "Also, to increase the buyer foot print for all of the CMC contemporary showrooms and exhibitors, we have launched a retail relations program targeting Contemporary, Young Contemporary Apparel and Footwear boutiques." This Market, there will also be expanded promotions available to buyers, as well as special events and hospitality. To celebrate the kicking off LA Fashion Market, there will be a Cocktail Hour on Sunday, June 8 in the Main Lobby of the CMC. Cocktails begin at 5p, and will feature a DJ set and mingling for all registered buyers and press. Each day, attendees can enter to win a handmade, leather wrap watch by La Mer Collections by visiting the SELECT Lounge, a free pair of shoes by MIA Shoes, Frye Company, Vince Camuto, or Lucky Brand by visiting the TRANSIT Lounge or a free blow dry at celebrity hair salon, Twist by Oliver Ifergan, located at the CMC's 9th Street entrance, by visiting 5C (Better Updated/Contemporary Women's). Additionally, each day in the SELECT Lounge, from 3-5p, there will be a complimentary organic wine bar courtesy of Frey Vineyards. The Fall/Holiday edition of Los Angeles Fashion Market will run Sunday - Wednesday, June, 8-11, 2014, at the CMC, 9a - 6p daily.

About the LA Fashion Market- Five times a year, buyers from around the globe flock to the CMC to view the season's newest collections presented by thousands of brands at LA Fashion Market. From apparel and accessories to gifts and lifestyle collections, the product array at the CMC is unmatched on the West Coast, catering to every price point and market niche. Collections are presented throughout hundreds of permanent showrooms and tradeshow areas featured throughout the CMC. For more information visit www.californiamarketcenter.com/fashion

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.